The Absolut Truth Experience finds itself behind NYC’s nightlife.
According to Absolut Truth:
“We’re launching an NYC-centric mini-documentary about New York City, inclusiveness, and the “Absolut Truths” about living here –starring 8 New York icons/celebrities, as well as local NYC influencers and consumers. The Absolut Truth Experience is a mobile confessional booth experience designed to capture the truths and testimonies about bar patrons’ New York City Lives. The booth will be traveling around Manhattan’s coolest bars for consumers to offer their “Absolut Truths” on NYC.”
Absolut Truth has it’s origins in vodka, leading the brand to promote self-expression and acceptance since the launch of it’s brand in 1979.
The 8 celebs include: Jim Jones, Ramona Singer, Stretch Armstrong, Frankel Brothers, Michael Musto, Minya “Miss Info” Oh, Amanda Lepore and Lizzie Goodman, among others. Topics range from best NYC pizza to which city-based establishment would one like to see revived.
To add from Absolut Truth: “also in bars, Absolut is rolling out the bar kits that speak authentically to NYC with coasters and glassware! The glassware is an Absolut replica of the iconic Anthora Greek Coffee Cup – which has become synonymous with NYC.”
There are loads of videos on the subject matter. They can be found below:
