Versace is pulling a major #TBT for their Fall/Winter 2016 campaign.
Versace is excited to announce that its upcoming Fall/Winter 2016 campaign will be shot by Versace veteran, Bruce Weber. The photographer is the mind behind some of Versace’s most iconic images and will be returning to the beloved brand for the first time since 1999.
The campaign stars big name models Gigi Hadid, Karlie Kloss and Dilone in a series of tableaux ranging from real life to fantastical. The combination perfectly illustrates the relevance and wearability of modern Versace for all parts of one’s life, from the ultra-glamorous to the everyday. The images were shot in Chicago and capture both womenswear and menswear as many of Weber’s shots do. The campaign photos reflect a take on the modern family, which is wonderfully Weber and very Versace.
The epic array of photographs will be shared with the public via print and Versace’s social media platforms and other channels. Weber has also directed a series of videos, which will be exclusively premiered at the Versace SS17 men’s show in Milan in June.
The large cast of men features real-world discoveries such as a bodyguard, a singer and dancers, as well as models Trevor Signorino, Charlie Kennedy and Marcus Watts.
Weber and Donatella Versace first teamed up on his debut Versace campaign in 1990. The duo created images that created milestones in fashion history and pop culture
Donatella Versace said, “Bruce Weber is the true master of our times. His photography is deeply personal and rich, a reflection of the world as he sees it. It has been my pleasure to enter once again into that world for this Versace campaign. With this new campaign, Bruce gave me my history back”.
Bruce Weber said, “When I first spoke with Donatella about going to Chicago she said, simply, – yes, let’s pack up and go! – Donatella has always been an adventurer and not only does she treat me like a prince, she treats me like family – and the feeling is mutual. The most important thing to me, after all these year, is that we can still laugh together”.
