With the current social climate becoming increasingly environmentally friendly, it is only a matter of time until big brands start following the trend.
Unilever is traversing the murky waters between ‘going green’ and staying relevant. They have paved the way with a brilliant promise and giving an industry-leading commitment to ensure 100% of its plastic packaging was fully reusable, recyclable and compostable by 2015.
This comes on the heels of the Unilever press day which showcased brands in line with the companies ethics and policies. Haircare, personal hygiene, and even social media collaborators were highlighted. One of the standouts was youth orientated Gen Z startup Juv Consulting, which helps rebrand and reshape big corporations to connect with today’s generation. Showcasing how Gen Z have an obsession with online content, they gave free mini-tutorials of how to go viral on Instagram through turning yourself into a meme.
Dove hair & body care was also displaying their new range, impressively boasting animal-friendly products, which are organic and good for skin and hair. Offering free samples at every turn, attendees were treated with fresh kale juice, sandwiches and a healthy selection of spreads.
A particularly exciting innovation trend, was an art installation in which you could ship used items of clothing to be part of a sustainable installation piece to be released later this year. Sustainability and recycling was the purpose, and to encourage people to create less environmentally harming waste.
Unilever has gone up and beyond what is expected of a brand and we can only hope this is a trend that catches on universally.
The latest product from Dove Men+Care after the jump.
NEW Dove Men+Care Foaming Body Wash: Upgrade your shower game with this new foaming body wash. A quick and easy three step process – pump, foam, hydrate – delivers an instant foaming lather that rinses off cleanly while still leaving skin feeling moisturized. ($5.99, Amazon.com)
NEW Dove Men+Care Stain Defense Cool: Formulated with anti-mark technology that helps eliminate yellow stains on white clothing and white marks on dark, this antiperspirant offers 48-hour odor and wetness protection along with signature ¼ moisturizing technology. ($4.47 for stick & $5.46 for spray, Amazon.com)
NEW Dove Men+Care DermaCare Anti-Dandruff Fortifying Shampoo + Conditioner: Combat flakes and itch with the new range of DermaCare Anti-Dandruff 2-in-1 shampoos and conditioners that are engineered specifically for men’s hair to help eliminate dandruff, improve scalp health, and make hair stronger and more resilient against breakage. ($3.99 – $4.99, Target.com)
