TRESemmé Brings Sophisticated and Effortless Hairstyles to Batsheva’s F/W ’24 NYFW Runway Show

Backstage for Batsheva’s NYFW runway show, hair stylists brought an effortless and sophisticated vibe that matched the models. Using exclusively TRESemmé products (including TRESemmé Extra Hold Hairspray, TRESemmé Keratin Smooth Weightless Silky Shine Spray, TRESemmé Keratin Smooth Weightless Anti-Frizz Finishing Spray), the star of the night was was a French Twist worn by Ione Skye on the runway.

NEW YORK, NEW YORK – FEBRUARY 13: TRESemme products are being used backstage for TRESemme X Batsheva at Starrett-Lehigh Building on February 13, 2024 in New York City. (Photo by Dave Kotinsky/Getty Images for TRESemme)

To recreate this look, TRESemmé and Celebrity Hairstylist, Justine Marjan shares her tips below:

1. Start by prepping dry hair with TRESemmé Extra Hold Hairspray and brush through.
2. Use a 1-inch curling iron and create a set with a side part, pinning each section to cool.
3. Remove pins and brush through.
4. Twist hair into a French twist leaving out some face framing tendrils and pin to secure.
5. Mist with TRESemmé Keratin Smooth Weightless Silky Shine Spray and  TRESemmé Keratin Smooth Weightless Anti-Frizz Finishing Spray to lock in curls for a long-lasting hold and effortless shine.

NEW YORK, NEW YORK – FEBRUARY 13: TRESemme Freeze Hold Hairspray is used backstage for TRESemme X Batsheva at Starrett-Lehigh Building on February 13, 2024 in New York City. (Photo by Dave Kotinsky/Getty Images for TRESemme)

This year’s collection emphasized the beauty associated with aging. In designer Batsheva Hay’s own words, “I wanted to explore the unique experience of aging. I am now over 40 and feel a new sense of vitality, while also feeling invisible to the world in many ways. I wanted to show how amazing getting older is – in terms of style and so much more. The collection is dignified but explores a sense of freedom and ease.”

NEW YORK, NEW YORK – FEBRUARY 13: A model prepares backstage for TRESemme X Batsheva at Starrett-Lehigh Building on February 13, 2024 in New York City. (Photo by Dave Kotinsky/Getty Images for TRESemme)

Many of the models reflected this non-conventional demographic with makeup and hair accentuating their natural features. Hair stylists opted for clean and elegant looks with the occasional voluminous updo. Strands of hair were cleanly tucked away with hairspray and hair gel.