Tommy Hilfiger took to London to close out Fashion Week on Tuesday and he did not hold back. Set in the Roundhouse venue in Camden, the arena was transformed into a Tommy’s RockCircus.
The vibe was electric. Upon arrival, guests were treated to TommyxGigi pop up shops featuring the where they were able to purchase pieces from the show’s collection, as part of the TommyNow fashion experience. In true RockCircus theme, guests were treated to mini burgers, hot dogs, and fun star shaped lollipops. The entire arena was filled as guests anticipated the show.
The groundbreaking TommyNow fashion experience, included Tommy Hilfiger, TommyxGigi, Hilfiger Collection, and Hilfiger collection together on one epic stage. The show was opened by none other than the entire Hadid family – Gigi, Bella, and Anwar. 90’s RnB blasted through the arena throughout the collection.
The Fall 2017 collection was a rebellious take on 90’s heritage, a version of modern Americana. With statement-making tartans, printed chiffon, and unexpected proportions, we saw salutes to the athletic and skate cultures. It presented an excellent combination of youth culture and grunge with prep elements.
To complement the collection, Mark Carrasquillo from MAC, created a stunning beauty look featuring a jet black eye. In a world of extreme contours and tricks, Mark defied the norm by going with natural, rock and roll look – no foundation, no highlight, no mascara. The jet black eyeshadow covered the lids embracing the shape of each eye – no wing for a tougher look. The bold eye was paired with hair with a part down the middle and very natural texture. We got the chance to talk to him backstage and see what the inspiration was for the look. “The inspiration for Tommy was that they wanted a really cool rock and roll girl. We wanted to keep it really young, so we took all the little tricks away.”
Hilfiger continues to break the old school rules of the runway by giving instant access the new collections with digital technology including the new TommyNow Snap App powered with augmented reality.
