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Zoya

Fashion & BeautyThe Latest

Mara Hoffman Fall/Winter 2016 Beauty with Tresemme

by Estefania Garcia-Correa February 15, 2016
written by Estefania Garcia-Correa

High ceilings, wood arches, and Chargaux’s violin version of Carmen Bizet’s most famous melody, transported us into the safe medieval haven of fantastically printed creatures. Mara Hoffman, along with the stunning tapestry from ABC Carpet & Home created a perfect background that allowed her usual bold prints to pop even more.

This season, the designer went further into exploring female identity by getting inspiration from powerful women. β€œI wanted the collection to feel like you were sitting at a dinner table with all of the major icons from the 70s- Cher, Jerry Hall, Bianca Jagger,” Hoffman said.

Tresemme stylist Tyler Laswell comprehended Mara’s inspiration fully, and even added a little extra. β€œOur inspiration was kind of if you thought of Cher, Jerry Hall and Bianca Jagger hanging out in this French smokey parlor and take all of that 70’s and add a little bit of 20’s.”

β€œMara is a true artist so I don’t want any girl to feel like the exact duplicate of another one. So we had to have a common thread throughout the show so we have two really predominant textures.” There were really tight curls and also a softer s wave or marcel wave. Some of the girls have center parts or side parts.”

Tyler told us that they were going for voluminous triangular shaped silhouette. They wanted to take that old hairstyle and modernize it so the texture was very soft. β€œThis is the kind of volume that you can run your fingers through,” Tyler assured us.

These are the products used:

  • Tresemme Beauty-Full Volume Pre-Wash Conditioner
  • Tresemme Beauty-Full Volume Shampoo
  • Tresemme Beauty-Full Volume Hair Maximizer
  • Tresemme Beauty-Full Volume Mousse
  • Tresemme TRES Two Mega Firm Gel
  • Tresemme Beauty-Full Volume Hairspray

To achieve this look without the fabulous Tresemme team, pre-condition and shampoo the night before, use a little bit of the Tresemme Beauty-Full Volume Hair Maximizer, wrap your hair around those old long rollers, and sleep with them all night. This is the easiest way to create the look spot on.

The beauty look was inspired by a feline-shaped, peacock blue eye and plum stained lip by Sephora Pro. Lead artist Ilde Goncalves gave us some pro tips :

  • To achieve a flawless glowing complexion, mix your moisturizer with a luminizing primer and apply to all over the face. Then apply your foundation in sheer layers.
  • When working with shimmering eyeshadows, layer the shadow on top of a liner to improve saturation and prevent fall out.
  • Apply gel liner to the top of the lash line before applying your mascara to give the illusion of fuller lashes.
  • Prep your lips with a nourishing lip mask at the beginning of your makeup application so the lips will be hydrated, smooth and pumped by the time you are ready to apply color to the lips.

The nail art was done by Zoya. Mara picked the 4 colors that represent the essence of her collection: Toni, Flowie, Ireland, and Jackeline. In terms of the pigment, they used two coats of each color and finished with naked manicure glossy seal. It gives you the gel coat finish without it being gel.

February 15, 2016 0 comments
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Fashion & Beauty

Exclusive: Zoya’s Miss Pop Talks Marissa Webb Nail Look

by Staff February 15, 2016
written by Staff

Marissa Webb is stepping out after stepping down as creative director for Banana Republic. This week she debuted her first collection at New York Fashion Week fall 2016. The collection, which was bold and modern, incorporated a lot of looks that were ready-to-wear. Chunky sweaters, classic jackets, flowing dresses and perfectly tailored trousers dominated her runway, but amongst the classic mix-and-match pieces Marisa is pushing boundaries, especially when it comes to nail art.

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A post shared by Miss Pop (@misspopnails)

The look is called,Β β€œoutside of the box,” Zoya Nail Polish lead Miss Pop said. Miss Pop is Marissa Webb’s go-to nail artist for her fall 2016 collection. Miss PopΒ explainedΒ the look by saying it is “a nail framed in black [polished]”Β with the center left bare. To get the look she clarified, “I am using aΒ vinylΒ sticker stencil and IΒ am just putting it up the center of the nail doing two coats of black letting it dry for a minute, lifting up the tape and then sealing the tip so it creates a perfect box in the middle of the nail.” Miss PopΒ cautioned “you have to make sure that your nail polish is fresh for sure…[and]Β thin coatsΒ Β …. and you’re not completely covering the stickerΒ becauseΒ if you do it will cause [a] ridge.

View this post on Instagram

A post shared by Miss Pop (@misspopnails)

As to the development of the nail design, Miss Pop confesses Marissa and her typically areΒ on the same wavelength. She says, “I like very bold kind of shapes and so does she [Marissa]…[I like] very strong looks and so does she [Marissa]. She adds, “I am sort of a minimalist when it comes to nails…so I will paint my samples based on what I think she’ll like and then we willΒ whittle it down…until we getΒ the final look.” Miss Pop admits Marissa makes it easy saying, “she [Marissa] knows [nail design and art] finishes her girl. Her girl isΒ edgyΒ and exciting and isn’t the kind of girl who willΒ leave her nails undone, so Marissa wants to make sure that is the finishing touch.”

Miss PopΒ acknowledge the novelty of the look. She said, “it’sΒ a new kind of idea, butΒ it’sΒ happening…I feel likeΒ it’sΒ almost counter intuitive that a square or a rectangle would be beautifulΒ on a nail.” She Β goes on to say, “it feels so opposite of the shape that we [typically] do on our nails…but there is something that is really elongating, beautiful, simplisticΒ and almost sexy to have the negative space inΒ the middle cut out.”

-Melissa Unger

February 15, 2016 0 comments
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Fashion & Beauty

Backstage Beauty Report: Rachel Zoe Spring/Summer 2016 Presentation

by Staff September 14, 2015
written by Staff

TRESemme invited us backstage to see the hair look come to life.Β 

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September 14, 2015 0 comments
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