Woolmark

As millennials continue to display better care for the Earth than their predecessors while remaining conscious about what harms the community, retailers will have to accommodate their customers in order to optimize their sales and lend a helping hand to this constant fight against pollution. Michelle A. Lee of The Woolmark Company and Veronika Harbick of Thursday Finest led a two woman panel of the benefits of using merino wool. Michelle explained that 80% of the world’s wool comes from Australia. Merino wool was discovered to be useful in both the hot and cold weather of Australia’s climate. Woolmark’s Michelle A. Lee explained during the panel that wool even has the capability of absorbing up to 35% of body water vapor and traps odors better than other materials. Woolmark is currently partnering with power brand Adidas for their wool knitwear shoes and has even incorporated “cool wool” fabric into Thom Browne and Jason Wu’s recent clothing collections.

Because Merino wool is biodegradable, it doesn’t cause pollution. Veronika Harbick’s trendy Thursday Finest socks, ties, and scarves are also made of Merino wool. The special thing about Thursday Finest products is that they are customizable for each customer. Made with a 3D knitting machine, the socks are specially made for each foot, the ties and scarves are made specifically for height, and then hand finished and packaged for your wear!

Understanding the carbon footprint we all leave is very important. The clothes we wear, when washed, adds thousands of harmful microfibers to the water, while Merino wool’s microfibers are harmlessly degraded. Once brands begin to convert to biodegradable fabrics, a large responsibility will be displaced from the fashion industry and other matters can be appropriately dealt with.