As VIEREN celebrates its fifth anniversary, founder and CEO Jess Chow reflects on a remarkable journey of blending heritage, artistry, and innovation in modern watchmaking.
With a love for things that last forever combined with a sentimental reminder of home is VIEREN the one-year-old Swiss watch collection, manufactured in La Chaux-de-Fonds. Seen at their first retail footprint are Jess Chow, co-founder and powerhouse female who grew up in the watchmaking industry, and Sunny Fong, winner of Project Runway Canada who serves as the brand’s creative director.