In the world of fashion today, fast fashion versus sustainability if often the topic of conversation. Many people today, are trying to fight the quick paced turn around within the fashion world that focuses on getting the consumer to constantly spend money to keep up with trends. One of the leading brands fighting this within the fashion world today is ‘UNLESS‘. Recently, UNLESS has launched their new and innovative biodegradable hoodie. In the spirit of springtime and rebirth, the marketing campaign (led by INDUSTRY) for their hoodie centers around the concept of being ‘Born to Die’ – but it’s actually more about life than it is about death. UNLESS’ mission is to create fashionable clothing without having to compromise style and what is the right thing to do for the planet. This ecofriendly product focuses on allowing the wearer to stay on top on fashion trends with a staple closet piece that will never fall out of style. UNLESS has crafted a story that captures the life and death of their biodegradable hoodies through their ‘Born to Die’ campaign. The consumer can rest easy knowing that this hoodie is made for life and can be worn to ‘death’, because UNLESS will return it to the elements when you are done because the hoodie is made from 100% plant based materials and contains 0% plastic.
Due to the high amounts of plastic in most clothing, fast fashion actually never dies. It stays on earth forever, creating even more waste than we can manage. Tara Moss, Co-founder and Chief Marketing Officer for UNLESS, said “We started UNLESS because we believe in the power of the collective to change the fashion industry from a major polluter into a regenerative force for good. We take inspiration from the energy, creativity, and activism of our home in Portland and the Pacific Northwest.” This campaign is an act of defiance against fashion today. To really push the point home, UNLESS cast PNW locals who embody the defiance that UNLESS represent being unafraid to take risks, push boundaries, and live life to the absolute fullest.
INDUSTRY partnered with UNLESS in challenging the status quo to help with the launch of their biodegradable hoodie’s. Viewed as much more than just an advertising agency, INDUSTRY sets the bar for creatives on an international scale with its unique design and outside of the box consultancy for notable brands all over the world. The Immigrant-owned company seeks to elevate diverse voices to not only impact people but to shift culture in major ways. Designing with purpose, the agency has worked with hundreds of household names including Converse, YouTube Music, NIKE, FIGS and most recently Travel Portland’s ‘This is Portland’ campaign. Industry partnered with Travel Portland to highlight the city’s culture, beauty and diverse landscape of forward-thinkers who, much like Industry, aren’t afraid to be themselves. Led by Latinx Founding Partner Oved Valadez, Female Co-Founder Meral Middleton, Co-Founder Tom Lakovic and Founding Partner David Thorpe, Industry is dedicated to delivering next level strategy and experiences – they create what’s next.
The messaging drives home UNLESS’ mission to create fashionable clothing without having to compromise style and what is the right thing to do for the planet. If you want to check out UNLESS’s spring 2022 collection, and believe in their mission to create a world where you don’t have to compromise fashion for a better world, check out their new biodegradable hoodie. Check out UNLESS’ website here to see all the ecofriendly clothing they have and don’t forget to also check out the Essentials Biodegradable Hoodie.