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Tag:

swimsuit

Fashion & BeautyLifestyle

Exclusive: MYRASWIM Founder Bianca Elouise Dishes on Dressing A-Listers

by Samantha Bergeson December 20, 2021
written by Samantha Bergeson
Former pro surfer, designer, and celebrity fan favorite? There’s little that MYRASWIM founder, CEO, and Creative Director Bianca Elouise can’t do.
And don’t let the brand name fool you: MYRASWIM doesn’t just stop at the beach. The clothing line includes stunning ready-to-wear garments and menswear, in addition to high-quality and high-fashion swimsuits.
Back in 2013, Australian designer and former pro surfer Elouise founded the premium swimwear line, now beloved by celebs like Kim Kardashian, Emily Ratajkowski, and Jennifer Lopez. The body-positive branding accentuates curves in a stylish way, with a minimalist aesthetic and signature high-cut bottoms. MYRASWIM is sold internationally by Net-a-Porter, SSENSE, and Olive LA.
Below, Elouise discusses her design inspiration, celebrity secrets, and favorite pieces from the latest collection. Before jetting off to your own tropical holiday vacay, hear Elouise’s exclusive go-to picks!
The Knockturnal: What inspired you to shift from surfer to designer in 2013 and start MYRASWIM? 
Bianca Elouise: I grew up being a creative. Mum always said I was born with it. Being a child always wanting to do art, I started to sew and sketch in my teens. After my sponsorship contracts with Billabong ended, I had to start buying my swimwear. What I wanted I couldn’t find. So the ideas and work started from there…
The Knockturnal: MYRASWIM has already garnered a huge A-lister fan base. Which celebs have you worked with personally? 
Bianca Elouise: We have worked so hard to gain and maintain relationships with some of my fav celebs. Going from PR pitches and stylist pulls to dealing directly with the clients themselves is fantastic. The respect and loyalty they show to my work is mind-blowing. It’s an honor. I work directly with Karreuche, Eva Longoria, Lori Harvey, Tracey Ellis Ross, Ryan Destiny, J.Lo, Lara Worthington, Eniko Hart, and Emily Ratajkowski. They’re all such lovely people!
The Knockturnal: What about the brand is distinctly universal, and also distinctly Australian? 
Bianca Elouise: Being swimwear, it’s 100% Australian. We invented the bikini! The bikini was first designed and worn on the Gold Coast, my home city, many decades ago. I take pride in continuing that.
I’ve worked very hard to distinguish my brand identity globally. You would think it would be impossible to recognize a plain black bikini. Back when I started, that was hard to find! But with my designs, fabrics and cuts, I’ve for sure established a brand recognized by just those things. Many people say, ‘I can tell when it’s Myra, ’ which is a HUGE compliment as a designer.
The Knockturnal: Where do you draw design inspiration from?
Bianca Elouise: History, 80’s/90’s swim fashion is 100% me. I wish I could have lived through that period.
In saying that, I design for myself. I never lose touch with where I started. I started making what I could not find to fit my shape and size, and I continued to do that.
The Knockturnal: How do you describe the MYRASWIM customer? 
Bianca Elouise: Confident and stylish. I’ve received a lot of feedback over the years from women that say they’ve never wanted to wear a swimsuit, but as soon as they get into one of mine, they feel so confident and beautiful, and that brings so much joy to my life. My customers love or learn to love their bodies; feeling comfortable wearing minimal garments is sometimes hard, but I’ve designed to develop that ‘I love my body’ feel when wearing MYRASWIM.
The Knockturnal: What are some of your favorite pieces from this latest collection? 
Bianca Elouise: I love the Borne one piece. Having a super high cut and waistband, I feel like this piece looked terrific on many different bodies. It was for sure a customer favorite. But in saying that, I love the tonal colors I chose. The oyster shade was such a beautiful color, and I’ve decided to follow it through to SS22.
The Knockturnal: How do you think the fashion industry, especially swimwear, is addressing body positivity? 
Bianca Elouise: Using a diverse range of models is helping just that. I see a lot of brands using from XXS to XXXXL models, and it’s incredible. Every brand has a different demographic and market, and not all swim brands have the same customers. But just seeing a wide variety is helping women feel more comfortable wearing swim.
The Knockturnal: What led to the decision to expand into kids and menswear? 
Bianca Elouise: I see a lot of family fashion on social media. I’ve had feedback from mothers who own Myra garments saying they would love a plain swimsuit for their kids; everything is so patterned and colorful that we want simple, stylish things for children too. It took a couple of years to process, but I finally took the step. We’ve had a great reaction to the collections, especially matching designs for adults, and mums love to match their minis. And expanding to mens & boys recently was along the same lines. My dad helped me with the men’s designs; we nailed it!
The Knockturnal: Lastly, what are some of your holiday traditions? Will you be at the beach in MYRASWIM? 
Bianca Elouise: I was fortunate enough this year to be able to buy a beachfront home. So this year for Christmas we will be spending it here. We usually spend the day at the beach as it’s summertime here. Lots of summer foods & refreshing drinks. I have a small family, so it’s normally just a chilled summer day all in our MYRASWIM, of course!
December 20, 2021 0 comment
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Fashion & Beauty

Backstage Beauty Report: Carmen Marc Valvo’s SS18 Collection

by Staff September 17, 2017
written by Staff

Carmen Marc Valvo’s SS18 New York Fashion Week Showcase was one to be remembered. The new line lived up to it’s “endless summer” concept, in a line that featured a mixture of flowy breathable white and lots lots  of florals,   


The Knockturnal got the exclusive chance to chat with the beauty makers behind the elegantly raw  showcase, backstage during their prepping process.  Makeup Artist, Romero Jennings and nail tech Phylicia, shared their best behind the scenes beauty tips.

Makeup Artist: Romero Jennings

The Makeup Look Behind

“Carmen’s girl this season is modern mermaid, so when you think about that you think about something that is a bit fantasy, but still real. Like everyone’s fantasy is a mermaid, but how do you make it achievable? So in my head I’m like thinking, you know it needs to be a neutral shadow as a base, and that represents sand. And then I wanted to add color which represents the water. So I wanted to add crystals and also some glitter but I really put clusters and clusters of it and the most important part is that it’s even so it’s almost a little bit imperfect and a little bit messy. So in Asia they have something called wabi-sabi which is imperfect perfection which I feel like now women are thinking, I don’t always have to be perfect. If something’s always a little bit off it makes it a little more young, more edgy, more fresh. Even with that, Carmen’s girl has a little bit of sophistication, so I felt like we needed to refine the brow a little there needs to be a little bit of smoke and mascara. So we made her a pretty modern mermaid.”

 

Key Products Used:

“Glitter and appliques- just some little pieces to make you really, really see the shine. Appliques are what it’s all about and people are glueing on all types of things that are non makeup products and this is like taking it to the next level and making it more modern.”

Face:

Studio Fx Powder

“Show Gold Extra Dimension Skin Finish

“Flaming” Femme Eyeshadow from Mischief Minx on the apples of cheeks

Studio Fx Powder to retain shine.

Eyes:

Chromografphic pencil in waterline to open the eyes

Naughty Mascara

Quite Natural paint pot + bottom

Schemes eyeshadow from ‘Mischief Mix’

Teal holographic glitter

Lips

Glitter “Ess-presso”, “burnt-spice” “topped with Brandy”all retro matte lip color

This Season’s Hottest Makeup Trends:

“It’s definitely glitter, glitter is in. Get ready to learn how to put it on and wear it.”

Nail Tech, Phylicia:

On the ‘Carmen Marc Vavlo’ Nail Look

“Right now we’re working with Orly nude breathable color line, the look for the show we wanted to work with something sort of soft and feminine but also have to play around with the color a little bit just to give it a bit of a pop. So we are using two coats of ‘Vacation’ and one coat of anything goes and ‘Anything Goes’ has a nice shimmer and iridescent shine to it, so we wanted to use that as a top coat.”

How the Nails Complement the SS18 collection:

“So the colors are kind of muted, they go with anything since it’s a neutral color, it’s like a soft grey with an undertone of purple. We met with the designer and he fell in love with the color, we thought it was a multifunctional color that goes pretty well with every piece, it goes well with oranges, yellows, and he has a lot of blues in the collection.”

This season’s hottest nail colors:

“Autumn, colors with a bit of a twist on it. So an orange would be a fall color, but a twist that would spice it up would be a neon!”

September 17, 2017 0 comment
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