Toronto’s RepsUp/OVO affiliate Sha Hustle is widely considered an underground legend in Toronto working with Dej Loaf, Raz Fresco and Eric Dingus along with being an occasional in-house producer for RepsUp and having cameos in videos like Drake’s “Headlines”. His recent resume includes “Murda” featuring OVO’s Roy Woods and Dej Loaf, “Billie Jean” featuring Toronto-based artist Fijicmdwn (CMDWN Collective) and Atlanta artist Nessly as well as dropping a banger tune “Medicine Cabinet” featuring hip-hop legend E-40‘s son Droop-E.
Sha’s vibe includes many alter egos one of them being his ubiquitous sing-song style floating effortlessly over the surprisingly bouncy beats. With his new tape, Sha Hustle explores the underground moody but dark sounds combined with slick street talk, inspiration and just enough happiness that his fanbase has grown to appreciate, making him relevant to a new generation of downtown kids. This is definitely cloud rap.