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Travis Scott, Heidi Klum, Swizz Beatz, Zedd, Michael Rubin And More At Exclusive ‘Turn 66’ Late Night Formula 1 Vegas After-hours Bash Hosted by Richie Akiva and Headlined by Anderson Paak and Guy Gerber

by Kaia Harley
written by Kaia Harley
VIPS and partygoers flooded Vegas this past weekend for the inaugural race weekend, making Las Vegas and F1 history. All of the top DJs, Music Artist, Actors, Athletes and Entrepreneurs flocked to the hottest events and happenings all week long from November 16th through the 19th. Everyone from Brad Pitt to Jennifer Lopez could be seen and heard popping around town.

 

Allē Lounge on 66 added to the excitement by transforming into ‘TURN 66’, an exclusive late-night hospitality series by leading experiential partner CMG (Corso Marketing Group) following the evening race and qualifying night run. Hosted by global hospitality leader Richie Akiva, known for curating the most A-List of events globally, and music artist Badius, the two-night after affair catered to VIP guests on Friday and Saturday nights, November 17th and 18th, for an exclusive post-race celebration perched above the Las Vegas Strip on the 66th floor of Resorts World Las Vegas’ Conrad Tower. Featuring captivating 360 degree views and a stellar lineup of famed world class DJs including DJ Pee .Wee aka Anderson .Paak, Guy Gerber, Kaz James, Ruckus, Vice, Carlita, DJ Tennis, Swaylo and Miramar.

The high energized late night party that went until 6am for two straight nights was attended by notable talent such as Travis Scott, Swizz Beatz, Zedd, Odell Beckham Jr, Glen Powell, Nyjah Huston, Swae Lee, Heidi Klum, Tom Kaulitz, David Dobrik, Badius, Ross Butler, Jessica Serfati, Leonardo Del Vecchio, Michael Rubin, Will Makris, Mark Birnbaum, Bobby Kennedy III, Taras Romanov, Leon Bridges, Rufus Du Sol, Christopher Schwarzenegger, Galen Gering, Amber Black, Haley Amaya, Chloe Hock, La Demi, Jessica Belkin, Sienna Raine, Chord Overstreet and many more.

The room of music artists, supermodels, athletes, influencers, VIPs and top global entrepreneurs sipped on top shelf spirits, Heineken Silver and Red Bull fueled the evening. The party went until the sun could be seen rising over the Las Vegas Strip and mountains from the floor to ceiling windows of the extraordinary and sophisticated venue that played home to the late night fete.

ZOUK, the nightclub at Resorts World, also had headliners Travis Scott, Zedd and Tiesto, who performed each night of the weekend racing events.

Corso Marketing Group is a leading experiential agency that was also on the ground for F1 Vegas handling the Heineken House at the track, featuring a three day series of programmed DJs, artists and performances as well as additional Resorts World and Zouk Group programming.

Follow @CorsoMG @RichieAkiva #Turn66 @ResortsWorldLV on social channels

All photos courtesy of Resorts World LV

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Nyjah Huston, Sarunas Jackson, Mario, Crime By Design & More Celebrate the Launch of Distorted People

by Staff
written by Staff

The Distorted People fashion streetwear launch party held at Ganga Tattoo (www.gangatattoo.com) in Los Angeles took place on Saturday, June 4th, 2022. www.distortedpeople.us

Distorted People officially launched with its Spring / Summer 2022 collection of Urban Street Fashion with a party at the exclusive tattoo studio and rooftop lounge GANGA Tattoo located in West Hollywood, where partygoers indulged in real tattoo art stations by top Ganga artists with featured DJ music by Politik.

Notables at the launch event joining Distorted People brand founders Eli Wehbe and Sascha Gerecht, included Nyjah Huston (pro skater), Ryan Garcia (champion boxer), Mario (music artist), Sarunas Jackson (HBO’s Insecure, HBO Max’ Made for Love, Hulu’s Good Trouble), artist Crime by Design (Ray Vanderbilt), actors, models and social influencers Paris Berelc, Casey Boonstra, Ayla Woodruff, Kalin White, Harlow Jane, Jasper Polish, Oana Gregory, LOVE ISLAND’s Kyra Green and Will Moncada, Christian Plourde, Candy Asmas, Rhys Athayde, Griffin Arnlund, Damien Wayans, Amelia Kearney, Taylor Brumann, Trinity Granzow, Mychala Lee, Dara Williams, Hazel Gray, Briar Butler, Aaron Fuller, Haley Gauthier, comedian Kwame Siegel, and many more.

A three part collection makes up their initial line, inclusive of College-Inspired styles, Athletic-Inspired styles and Vintage-Inspired styles, unisex in fit and designed with an edgy aesthetic in mind to push the lines of fashion and provoke “distorted thinking,” reflective of individuality and non-conformity. The event also showcased their exclusive collaboration of limited edition pieces with Ganga.

While the debut collection is officially categorized as men’s, it is also showcased on women throughout their ad campaign, instagram and digital look book, tying back to their nonconformist attitude and right on trend with today’s streetwear culture – and was rocked my many female influencers and models at the bash

At the party, guests enjoyed specialty cocktails by El Cristiano Premium Tequila in Silver, Reposado and Black label Aged Anéjo, Dos Hombres Signature Mezcal by Aaron Paul and Bryan Cranston, Malibu Rocky Oaks Vineyards red and white wine varietals, STAR Beer USA African Lager, and a whiskey bar by Brother’s Bond Bourbon featuring Old Fashioned and neat pours. Partygoers also hydrated with Sound Sparkling Water, PATH alkaline water, Onda Sparkling Tequila Seltzer and Caliwater Cactus Water in Wild Prickly Pear and Ginger & Lime flavors, and a taco street cart offered delicious Mexican cuisine.

Ganga Tattoo, essentially the hottest street tattoo artist studio in Los Angeles, founded by artist Joaquin Ganga, and perhaps one of the most known in the world, has many top clients inclusive of music artists, actors and sports figures such as Post Malone, Drake, Lebron James, Odell Beckham Jr, Gunna and more. Distorted People and Ganga joined forces for the launch celebration, a synergistic match to the streetwear brand aesthetic. The party of approx. 300 guests took over the impressive dome shaped tattoo studio, indoor atrium and two adjoining rooftop patios.

Distorted People officially makes its U.S. debut helmed by partners, co-founders, creators and designing consultants Eli Wehbe and Sascha Gerecht. Distorted People’s ready-to-wear streetwear styles are made from an extremely high quality of cotton via their design team in Europe, combined with a specialty graphic design team in Germany. The collections are now live for e-comm shopping at distortedpeople.us. Streetwear is currently leading the trends with everyday retail fashion, and continues to disrupt all areas of fashion. With this, Distorted People’s concept and creative vision is right on the mark.

“Our goal is for Distorted People to become an everyday lifestyle brand for consumers, a brand they feel is theirs, that they belong to, ‘The Crew,’ the way Sascha and I connect to it. We truly want consumers to understand how amazing the quality, cuts and designs are, and for everyone who buys the line to feel they are a “member of our crew!” – Eli Wehbe and Sascha Gerecht.

Follow them on instagram @distortedpeople.us

 

Photos by Jesse Richmond and Frankie Marin.

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