Throughout the duration of Transformers: Rise of The Beasts, you can hear Anthony Ramos’s Noah Diaz exclaiming “Brooklyn, baby” time and time again. The words held so much truth on Monday night, as fans gathered both in and outside of the legendary Kings Theater to celebrate the latest installment in the beloved Transformers franchise.
To celebrate Sony Pictures Animation’s “Spider-Man: Into The Spider-Verse,” Synchrony hosted a new immersive experience in Brooklyn, New York using augmented reality, inspired by the movie. Visitors immersed themselves in a spiderweb installation, taking on the web-spinning abilities of Spider-Man through a mobile browser-based experience, where guests could fire virtual webs and earn chances to win cash.