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Emi Jay

Fashion & BeautyFeatured

In Honor Of International Women’s Day Check Out These Amazing Women Owned Brands

by Olympia Dalley March 9, 2022
written by Olympia Dalley

With March 8th, being International Women’s Day during Women’s History Month, what better time to highlight some incredible women-owned brands that I’ll be shopping for this Spring. These Women not only know how to set the trends but have made it their business to celebrate women and keep female empowerment at the root of their beauty and fashion brands.

 

  1. Meet Sonia Parvaneh, the Founder of “NIA”.The Founder and Creative Director of “NIA“, Sonia Parvaneh, who launched her label “NIA the brand” in 2020, has always had a love for fashion. With Sonia growing up in Southern California it was only fitting that she name her brand using the last three letters of both Sonia and California. The relatively new fashion label is known for its effortless, yet chic loungewear. Check out some of Sonia’s pieces for NIA that’ll surely be your favorite go-to spring loungewear.
Billie Dress $108
Aimee Dress $118
Leon Shirt $98 and Boxer Short $58
Asymmetrical RIbbed Tee $44

2. Meet Desi Perkins, Founder of both “DEZI” and “DEZI Skin”

The beauty vlogger, makeup guru, entrepreneur, and mother, knows a thing or two about style. Desi Perkins’s wildly popular, luxury eyewear line, Dezi, is built on two of her main values-“confidence and creativity.” Confidence is also one of the main values Dezi Skin is built on, with part of the brands’ mission being to help women feel confident in their own skin. With Spring knocking on the door, a new pair of sunnies, some awesome skin-care products, and a sprinkle of confidence are at the top of my shopping list.

Switch $75
Backtrack $85
On Read $65
Destination Dezi Travel Kit $48

 

3. Meet Julianne Goldmark, the Founder of “Emi Jay”.

Julianne Goldmark turned her after-school hustle and passion project into what is now the trendiest hair accessories brand today.  The now 26-year Founder of “Emi Jay“, relied on hair accessories as a form of self-expression while growing up having to wear a school uniform. What started out as her designing and creating her own hair accessories, to selling them to her friends, has turned into a business of her own. Unless you’ve been living under a rock you’ve certainly seen Emi Jay’s coveted “Big Effing Claw Clip” on “It Girls” like Kendall Jenner, Bella Hadid, and Ellie Thurman. Fortunately for us, Emi Jay just recently launched the perfect Spring hair accessories. Check out a few pieces from Julianne’s “Super Bloom” collection for Emi Jay below.

Super Bloom Clip Muai $15
Super Bloom Clip Guava $15
Super Bloom Clip Wild Orchid $15
Super Bloom Clip Coconut $15

4. Meet Laura Hall and Gillian Rose Kern, the Founders of “For Love & Lemons.”

 

Photo via Instagram @kelseaballerini + @mollyddickson

Founders of “For Love & Lemons” Laura Hall and Gillian Rose met at the young age of 11 in Wyoming, where they had a small lemonade stand together. Today Laura and Gillian share “For Love & Lemons”, an LA-based fashion brand where they’ve brought their childhood fantasy world of “female camaraderie, compassion, and love” to life. For Love & Lemons has some of the most gorgeous pieces for spring and has caught the eye a few celebs. Just recently singer and songwriter Kelsea Ballerini was spotted wearing the cutest For Love & Lemons top (that’s on sale btw) during her rehearsal for the ACM awards.

Elena Top $100.98
Cable Cardigan $189
Paulina Mini Dress $225

 

 

5. Meet Emily H. Rudman, the Founder of “Emilie Heathe”.

Emily H. Rudman Photo by Sam Wallander

Emilie Heathe is a conscientious beauty brand founded by Emily H. Rudman. Emily spent her childhood being inspired by the bold colors of the superheroes in some of her favorite comic books and soon began drawing. Over the years Emily went from sketching and coloring on paper to being a top makeup artist for brands like MAC and AVON. Emilie Heathe’s latest launch in collaboration with “The Batman”  pays homage to Emily’s beginnings as an artist inspired by her favorite comic heroes, and can inspire young women everywhere that their dreams can come true too! While Emilie Heathe has a wide array of clean beauty products and toxin-free nail polishes, “The Batman Trilogy” collection has three of the most stunning shades for Spring!

The Batman Trilogy Collection $80

6. Meet Mary Furtas, the Founder of CULTNAKED.

Meet Mary Furtas, the Ukrainian Founder and Creative Director of the celebrity-loved “slow fashion” brand, “CULTNAKED”.  Mary recalls being heavily influenced by American pop culture while growing up in Ukraine. Over time Mary developed a genuine love for fashion and decided she wanted to become a photographer. After much success throughout the fashion world as a photographer, Mary built her brand “CULTNAKED” on her desire to “reinvent going out clothes” that were comfortable, feminine, and inspired by the early 2000s aesthetic that fueled her love for fashion as a young girl. Not only did Mary create her brand to empower women but she is also an advocate for the “slow fashion movement”. The Ukrainian-based brand has begun following suit with other “slow fashion” brands and is hoping to reduce their environmental impact by doing monthly drops, as well as, using a “make-to-order production model.

While the brand has had a huge buzz surrounding their clothing seen on major celebrities like Megan Fox, Ariana Grande, and Kylie Jenner; Mary Furtas has recently used her platform to spread awareness on Russian attacks in Ukraine. When visiting the CULTNAKED website, the option to donate to help Ukrainians during this crisis is available.

 

 

 

 

 

 

 

March 9, 2022 0 comment
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Fashion & BeautyLifestyle

Check Out A Few Of Our Favorite Kardashian-Jenner Approved Holiday Gifts

by Olympia Dalley December 2, 2021
written by Olympia Dalley

Since most, of us, won’t be reciveing a gift under the tree from any of our favorite Kardashian- Jenner ladies this holiday season; knowing what they’ll be gifting their family and friends might be the next best thing. Check out a few of Khloé, Kourtney, and Kendall’s favorite beauty and wellness products that’ll make the perfect gifts this holiday season.

 

 

Khloé Kardashian’s Pick

Is it just me or does anyone think Khole has the best hair? Well, now we know why. Recently Khloé shared her new favorite styling tool, the Mermade Hair 32mm Pro Waver ($69).  The beach wave trend isn’t going anywhere and I’m certain we all have someone who would love to see this with a bow and their name on it. As demonstrated in Khloé’s Insta-tutorial, the Mermade Hair 32mm Pro Waver makes it insanely easy to get voluminous waves. Whether your gift recipient is a seasoned professional hairstylist or a beginner who wants to try the “DIY” way to get some gorgeous waves in their hair, the Pro Waver is the perfect gift. Mermade Hair also offers “The Wave Kit” ($85) which makes gifting this styling tool super easy as it comes with everything anyone would need to style their hair at home.

 

 

 

Kendall Jenner’s Picks

When it comes to gifting what’s trending FRWD’s Creative Director, Kendall Jenner knows a thing or two. An accessory that any fashion lover is dying to see to get their hands on is one of Gladys Tamez’s luxury hats. Kendall herself has been seen wearing the ZUMA Cowboy Hat ($390) and I can only hope that Santa will read this and place one under the tree for me this holiday. Gladys Tamez makes the most gorgeous luxury hats for anybody in a wide variety of styles and since these Hats have been trending, why bother to look any further. Anyone who’s a fan of Kendall’s laid-back yet chic style is going to absolutely adore one (or a few) or Emi Jay’s “Big Effing Clip” ($34). The KJ-approved hair accessories easily elevate any laid-back or off-duty look. These Emi Jay clips come in a wide a bunch of different colors and styles and, that will be the ultimate stocking stuffer this holiday season.

Zuma Cowboy Hat
Lois White Hat
Big Effing Clip
Big Effing Clip

 

Kourtney Kardashian’s Pick

You know the Kardashian’s resident wellness guru, Kourtney knows exactly what to gift anyone who’s all about luxurious self-care. The Poosh approved Infrared Sauna Blanket from Heat Healer ($518) would be quite a generous yet great gift this season. I may even place this under the tree as a gift to myself this holiday. The Infrared Sauna Blanket takes all the benefits of Sauna and turns it into a personal portable sauna. It’s like giving the gift of a traveling spa day, who wouldn’t want that? For more budget-friendly gifting  Heat Healer also offers the Bian Stone Lymphatic Body Paddle ($89).

 

 

 

December 2, 2021 0 comment
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