The singer’s line is expected to reach shelves in 2017.
Rihanna recently signed a $10 million deal with LVMH to create her own beauty line. The line will be called Fenty Beauty by Rihanna and is due in late 2017. This will be the music mogul’s first beauty line. Rihanna already has multiple clothing lines and fragrances under her belt.
The line will be produced by Kendo Brands, a subsidiary of LVMH. According to Kendo Brands’s CEO David Suliteanu, “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We’re aiming for the stars.”
Rihanna is no stranger to running a successful business. In 2011 the “Work” singer released a fashion line in collaboration with Armani. In 2014 Rihanna was announced as the new face of Balmain. In the same year, Rihanna was named the creative director of Puma and has since partnered with the brand in a number of collaborations. The singer has also worked with brands such as Stance, Manolo Blahnik, and Dior. Her line is due in stores by fall 2017.
