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Premier Protein and Milk Bar Launch Premier Protein Power Hour

A sweet party with Chef Christina Tosi at Milk’s New York flagship brought out all the delicious fun.

by ElizaBeth Taylor July 30, 2025
by ElizaBeth Taylor July 30, 2025 0 comments
36

Premier Protein and Milk Bar hosted a delicious night of fun that showcased the newest grand way to get your protein packed into one day.

During a special event at Milk’s New York City flagship, America’s leading protein drink came together with Chef Christina Tosi to host a celebration for the launch of the Premier Protein Power Hour.

(Courtesy Premier Protein)

The party mixed tunes with lessons on how the new menu items being served up this season are crafted. It dished out the sweetness with a much-needed pack of protein that we all need. You get the treat without the sacrifice, as the joyful soiree expressed.

Collaborating with the iconic team at Milk Bar to deliver new, protein-packed menu items all month long, Premier Protein is hosting the Premier Protein Power Hour every day in August. During the hours of 3 pm – 4 pm, fans can get one protein menu item for FREE*, ensuring your midday sweet treat has the power to fuel your journey and keep the party going all day long!

Featured desserts that you do not want to miss include:
  • Blueberry Pancake Super Cookie – Made with the Premier Protein Vanilla 100% Whey Protein Powder, the Blueberry Pancake Super Cookie packs 10g of protein in every deliciously chewy cookie.
  • Mega Milkshake Caramel Cake – An in-store exclusive in NYC, LA, and DC, the Mega Milkshake Caramel Cake is a soft sponge cake made with Premier Protein Vanilla 100% Whey Protein Powder and topped with a decadent caramel drizzle. For an interactive protein experience, grab a High Protein Shake of your choosing (we recommend the vanilla!) and pour it over the top for an ooey-gooey, protein-packed cake experience!
  • Power-Packed Tiramisu Truffle – With a delicious mascarpone filling within a coffee-flavored truffle base soaked in a Premier Protein Café Latte High Protein Shake, each truffle features a creamy protein-packed core and dark chocolate shell, dusted with Premier Protein Chocolate 100% Whey Protein Powder.
  • *Offer available only at participating Milk Bar locations. Premier Protein collab item is free with purchase. 

The Premier Protein x Milk Bar menu items will be available at the NYC, LA, and DC Milk Bar flagship locations in-store and for delivery on DoorDash, Uber Eats, and GrubHub. For fans who can’t make it to the flagship stores, Blueberry Pancake Super Cookie will also be available at the new Chicago Milk Bar store and online at milkbarstore.com for delivery nationwide.

Additionally, as a part of Premier Protein’s Shakes for Shifts platform supporting nurses, Premier Protein and Milk Bar will be offering an exclusive sweepstakes and discount for nurses.
  • Nurses can show their ID at any Milk Bar location during the month of August to receive an extra 20% discount.
  • For nurses in NYC, LA, DC, and Chicago, nurses can enter to win a Premier Protein x Milk Bar Power Hour delivery for their hospital floor. For more details, go to https://www.premierprotein.com/milk-bar.
Christina TosiMilk BarNew York CityPremier ProteinPremier Protein Power Hourprotein
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ElizaBeth Taylor

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