When it comes to scoring and guarding, Paul George knows the playbook. Now, the NBA superstar is bringing that same flair to an unexpected yet undeniably sweet collaboration: a partnership with Kinder Chocolate.
Kinder Chocolate is known for its beloved chocolate bars and surprise-filled treats.
Together, George and Kinder Chocolate are serving up more than chocolate – they’re crafting moments of joy that resonate far beyond the wrapper. In an exclusive interview, the 76ers Forward describes how this partnership aligns with his family-first values, authenticity, and cultural connection.
“My connection to Kinder Chocolate comes from being a parent,” George said. “I know how important it is to make time for fun and create moments with your kids. It’s about inspiring families to enjoy simple moments together, and that aligns perfectly with how I try to live my life every day.”
Photo Courtesy: Kinder Chocolate
Bringing a new dynamic to his career, George said this partnership allows him to show a different side of himself beyond the court as well. That includes indulging in a sweet treat every now and then while maintaining the discipline of a professional athlete. For PG-13, it’s all about balance.
“I believe in fueling my body the right way, but I also think it’s important to enjoy life and not be overly restrictive. Kinder Chocolate is something I can enjoy in moderation, especially when I’m sharing it with my kids. It’s those little moments of indulgence, without guilt, that make life feel more balanced and connected. At the end of the day, wellness includes happiness too.”
That same mindset extends to his mental health, where balance is just as critical. One of the ways George protects his peace might surprise fans.
“One thing I do that people might not expect is intentionally carving out quiet time—no phone, no noise, just space to breathe and reset. Whether that’s a walk, some time with my kids, or just sitting in silence, those moments help me stay grounded. In a world that’s always moving, especially in the NBA, protecting your peace isn’t just helpful—it’s necessary.”
PG-13’s 2024-25 regular season ended four weeks early in March due to multiple injuries, including his left knee and left adductor muscle. When asked about being sidelined, the nine-time NBA All-Star responded: “Being sidelined is never easy, but it gives you a different perspective and a chance to refocus,” he said. “During this rehab process, my main goal is to come back stronger, physically and mentally. I’m using this time to lock in on recovery, stay connected with my team, and be present with my family. Off the court, it’s also a chance to invest in meaningful projects, like my partnership with Kinder Chocolate, which aligns with who I am as a father and role model.”
The NBA star has returned to the mic after a short hiatus earlier this year. Podcast P is officially back, offering fans an unfiltered glimpse into his life, featuring candid conversations with fellow NBA players and a behind-the-scenes look at the league. We asked George about the pause and whether it was a mental health decision, a dad decision, or both.
“After stepping away from Podcast P for a bit, coming back to it felt like the right move—and the right time. The break gave me space to reset and focus on family, my health, and everything happening on and off the court. Now, with a fresh perspective, I’m excited to bring that real, unfiltered energy back to the platform. The podcast has always been about showing fans a more personal side of me, and I think this new chapter will be even more honest and engaging. It’s another way for me to connect—not just as an athlete, but as a person navigating life just like everyone else.”
We asked the NBA star what his parenting style would be if he had a position in the league. He didn’t hesitate: “I’d say I’m the point guard,” George said. “I’m setting the tone, keeping things organized, making sure everyone’s in the right place—but also knowing when to step back and let my kids take the shot. Just like on the court, it’s about balance—guiding, supporting, and creating space for them to grow and make their own plays in life.”
Photo Courtesy: Kinder Chocolate
Like basketball, parenting requires intention, presence, and heart – something George brings to both. His partnership with Kinder Chocolate reflects a commitment to family and creating meaningful moments. Before we wrapped up, we gave him one last, reflective challenge: if Kinder Chocolate released a special edition Paul George chocolate, what would be the name and what would be inside?
“If Kinder Chocolate made a special edition Paul George chocolate, I’d probably call it ‘The PG Blend.” It would be smooth on the outside with a mix of textures inside—maybe something like milk chocolate with a crisp layer and a hint of peanut butter or caramel. Something balanced, a little unexpected, but always reliable. It’d reflect how I approach the game—and life: steady, composed, but with a little flair. And of course, it’d be something my kids would love too, because if they’re not fans, it’s not making the roster.”
