Beauty and simplicity captured in a single video
Recently, the ultra-premium tequila brand, PATRÓN Tequila, has launched its latest campaign, ‘Simple Yet Perfect.’ This campaign features talents such as award-winning singer-songwriter Jessie Reyez, Grammy-nominated Amber Mark, and genre-bending singer-songwriter and multi-instrumentalist Fousheé honor this Grammy Hall of Fame song. Together, these artists sing one of the most beloved Latin American songs in history, ‘Gacias a la Vida.’ Not only that, this performance is also an a cappella version of this ballad. “Gracias a la Vida” is a positive, moving, and grateful tribute to all that life gives us, including elements of nature and the senses we have to enjoy them. This meaning embodies the spirit of PATRÓN Tequila, which is made from natural ingredients, masterfully combined, to create tequila perfection.
The first time I heard ‘Gracias a la Vida’ I knew right away it was a very special song. The lyrics are filled with present moment gratitude and love. The world needs more of that these days,” Jessie Reyez says. “I’m honored to bring it to life today with PATRÓN Tequila, a brand I respect for how they honor tradition, Latino heritage and passion.”
In order to create a uniquely memorable rendition of the classic song that provides a parallel for the inventive tequila-making craft of PATRÓN, the brand enlisted acclaimed Grammy-winning producer-composer Andres Levin, founder of the Grammy-nominated Afro-Cuban band Yerba Buena, and his company, Tribe Caribe. The song has been unveiled in a new TV ad alongside a long-form music video created by MullenLowe LA and features all three artists in it.
Check out the amazing video here: