On The Scene: Private Herradura Ultra Launch In Beverly Hills

On June 10 The Jimmy Goldstein estate in Beverly Hills opened its doors to TheKnockturnal and Hollywood’s elite to celebrate the launch of Herradura ULTRA Tequila.

The venue itself (which fans of The Big Lebowski will recognize as Jackie Treehorn’s pad) is a mid-century Frank Lloyd Wright designed home and provided an awe-inspiring setting for this prestigious event. Ordinarily, the rain that night might have put a damper on things, but fortunately for us, this soiree came equipped with golf carts that squired us from the estate gates to the luxurious Hollywood home.

We escaped the downpour of rain outside in true Hollywood style as we hopped into a golf cart and were taken from the entrance of the house to the party location, just a few yards away. Talk about traveling in style! The iconic home had been transformed into a private club, with the help of celebrity haunt, Bootsy Bellows, who created a pop-up for this special evening. Beautiful guests, actors and musicians, including Joe Jonas, Kid Ink, Brando Eaton and Dominic Adams mingled with one another while enjoying smooth Herradura Ultra cocktails.

After listening to amazing performances by Arkade and Midnight Men we headed to the outside terrace for some fresh air and to take in the beautiful panoramic view of Los Angeles.

The only thing missing was one of Jackie Treehorn’s epic White Russians.


-Natalie Posner


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