Not Your Mother’s Launches Luxe New Looks with New Products and Old Favorites at Premiere NYC Event

Not Your Mother’s just celebrated the launch of their newest innovations with a private VIP styling appointment at Dop Dop Salon in Manhattan.

The luxurious soiree debuted the brand’s new reformulations: Curl Talk Bonding Collection, Love for Hue Semi-permanent Color, and Dry Shampoos.

Guests got the beauty treatment to the max as they gathered at the posh Dop Dop Salon where stylists took their hair and elevated it to a place of maximum glory all with the phenomenal line of products from Not Your Mother’s.

Attendees mingled with bliss as Brand Ambassador and Celebrity Hairstylist Sabrina Porsche took over the room and greeted them. Everybody enjoyed delicious food from Lure Fishbar and drinks from Ramazzotti as they had individualized portraits drawn by Drawn Together NYC. 

Favorite products that were experienced throughout the night included these amazing wonders.

Naturals Coconut Milk & Agave Nectar Shampoo & Conditioner – Oh, the sweet smell alone will captivate your imagination and whisk you away to a land of pure beauty. Reclaim your hair’s hydration. Not Your Mother’s Coconut Milk & Agave Nectar Shampoo and Conditioner is a restorative ultra-hydrating formula. The shampoo gently cleanses while naturally adding and retaining essential moisture, while the conditioner further adds and retains moisture and detangles hair. This new duo transforms dull and dry hair into softer, shinier locks. Every wash gives you that healthy-hair shine without all those harsh chemicals.

The Bond Building Mask is an innovative hair mask formulated with Triple Action Curl Power Complex for the ultimate bond building, strength and moisture retention. This silicone-free, intense reparative mask is a must-have addition to help rebuild curl bonds and seal in essential moisture while leaving behind a clean Citrus Jasmine scent. 

Love for Hue, sold at Target and includes 8 semi-permanent dyes in a range of bright colors – Think Pink, Cherry Kiss, Emerald Envy, Violet Vibes, Sapphire Sass, Coral Sunset, Silver Lining and Copper Blaze. Plus, the range was specially formulated for customizations, with Mix Me Up shades Silver Lining and Copper Blaze able to be used alone or mixed with the other colors to create a whole new hue. 

Not Your Mother’s Semi-Permanent Hair Color Creams not only create a stunning color that lasts 4-6 washes, but also makes hair softer and more manageable thanks to the hydrating formula featuring sunflower seed oil, avocado oil and shea butter. 

The world famous dry shampoo collection from the brand debuted the Clean Freak Overnight Dry Shampoo, which is formulated with natural starches that work to absorb excess oil to soothe and renew hair while you sleep, as well as Smooth Moves Sleek and Fresh Dry Shampoo, which is formulated for ultimate oil absorption that helps to extend your sleek, smooth style for soft and refreshed hair.

In addition to the two new launches, the whole dry shampoo range has a new look and upgraded formula. Clean Freak Original, Clean Freak Tapioca, Clean Freak Unscented, Beach Babe, and Plump for Joy – all traded in their aluminum starch for natural rice and barley starches for a more natural formula that your hair is sure to love. It will make your head sing with joy to experience any of these. 

Here is to creating your own luxe hair styles at home with Not Your Mother’s entire line.