Last Sunday, which was Miami Race Day, the SLS Hotel on South Beach partnering with Off Grid, hosted a viewing party at their very own Hyde Beach.
Off Grid is a hospitality idea by event producer Peter Klein, which made its debut for Miami Race Weekend.
The viewing party had a DJ, two bars, some pop-up shops and right in the middle a bright red Alfa Romeo which went in theme with the big screen where the Formula 1 race was being watched. Hyde Beach was the perfect setting, with the hot Miami weather people were seen in the pool or lounging by it enjoying the race.
Outdoors there was the outside bar where people were talking and watching the race on a smaller screen. There was a grill where they were cooking some food and other smaller shops. There was a swimwear shop where there were sunglasses, hats and other accessories for a beach day.
The DJ set the mood by playing some electronic music and people were enjoying themselves by dancing and celebrating race day. As the day went on more people were filing in to celebrate the wins for the night.
That night it was the official after-party for Alfa Romeo where exclusive guests were attending.
