A film like Wicked has reinvigorated an entire community of fans, bringing everyone together in anticipation of its releaseโwhether you loved the original story, the Broadway musical, or were simply swept up in its captivating marketing.
With a brand like Lulus joining the celebration, the magic only multiplies. Guests arrived in thoughtfully chosen looks from Lulusโ expansive collection, immediately proving the versatility of the brand. While Lulus is widely known for its wedding-guest, prom, and graduation attire, the event showed that a flattering gown can shine just as brightly at a movie premiere. There are no rules for whereโor howโyou wear something that makes you feel confident.
Wicked, starring Ariana Grande and Cynthia Erivo, captures the power of friendship through their shared songs and emotional exchanges. But that bond doesnโt stop at the screen; it has been just as evident throughout their press tour. Watching two best friends champion each otherโcelebrating one anotherโs talent while offering sincere supportโfeels refreshingly real, and that authenticity pulls audiences in.
And friendship, of course, can be expressed through fashion. When you truly know someone, coordinating outfits, choosing colors together, and hyping each otherโs wardrobe choices becomes second nature. Lulus understands that feeling deeply, creating an event that encouraged guests to experience that joy with their own best friends.
Choosing The Groveโan iconic LA destinationโwas the perfect touch. AMC rolled out its own version of the Yellow Brick Road for Wicked: For Good fans, transforming the space into a miniature Oz. Before heading into the theater, attendees received giant Lulus-branded gift bags, setting the tone for a night centered around celebration, camaraderie, and a shared love for both film and fashion.
Inside, the energy was unmatched. We laughed, gasped, cried, and reacted together, and I couldnโt imagine seeing the film in any other setting. The audience was lively yet respectful at all the right moments. My hope is that every screening of Wicked gives viewers even a glimpse of what we felt that nightโan experience that was truly immersive from start to finish.
Be sure to check out Lulusโ wickedly magical content over on Instagram: @lulus
Reel link: https://www.instagram.com/reel/DRX2kL7EsNU/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Explore Lulus for all your dresses, gowns, and enchanting outfits to make any night feel unforgettable.
