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Fashion & BeautyThe Latest

On The Scene: Livby Launch in West Hollywood

by Britt Leoni December 11, 2016
by Britt Leoni December 11, 2016 0 comments
3.1K

Last Thursday night at The Hills Penthouse in West Hollywood, the Knockturnal attended the Livby launch event. Livby is the first curated live-streaming shopping app to discover and purchase the hottest in fashion & accessories, beauty, and home and tech.

Honestly the event was so glam! We downloaded the app and participated in the contest to win 6 pieces. Unfortunately, we didn’t win…but it was really fun interacting with the Livby app! This is definitely the future of fashion.

Actress AnnaLynne McCord was in attendance, and hosted a live sale for Smashbox Cosmetics and Wildfox Couture. Celebrity makeup artist Hrush Achemyan hosted a live sale for Anastasia Beverly Hills, in which all proceeds were donated to Together1heart, a non-profit that empowers women and children victimized by human-trafficking and sexualized violence.

AnnaLynne was surprised by her sis, Rachel McCord, at the event. They shared a moment while realizing they basically wore the same outfit. Hrush shared her makeup tips with guests while Vampire Diaries superstar Leslie-Anne Huff left her husband at home to check out the app and shop the latest fashion and beauty brands. Hannah Stocking was also in attendance, as well as Jena Frumes, who absolutely loved the fashion. Guests shopped and received exclusive sales from additional featured fashion, accessory and beauty brands including, Flynn Skye, Logan Hollowell Jewelry and Gladys Tamez Millinery x For Love & Lemons who pre-sold their hat collaboration exclusively on Livby.

Everything was stunning – from the gorgeous chandeliers and rooftop view of the venue, to the fashion inspiration surrounding the guests. Attendees also enjoyed cocktails and appetizers while vibing to beats played by DJ Zen Freeman. Photographer Michael Bezjian snapped some amazing shots at the event…Check them out below 😉

WEST HOLLYWOOD, CA - DECEMBER 08: Actress Leslie-Anne Huff at Livby Launch Event Featuring Live Stream Shopping at Hills Penthouse on December 8, 2016 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Livby)

Leslie-Anne Huff

WEST HOLLYWOOD, CA - DECEMBER 08: Actress AnnaLynne McCord at Livby Launch Event Featuring Live Stream Shopping at Hills Penthouse on December 8, 2016 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Livby)

AnnaLynne McCord

WEST HOLLYWOOD, CA - DECEMBER 08: Blogger Rachel McCord (L) and actress AnnaLynne McCord at Livby Launch Event Featuring Live Stream Shopping at Hills Penthouse on December 8, 2016 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Livby)

Rachel McCord (L) and  AnnaLynne McCord

 

WEST HOLLYWOOD, CA - DECEMBER 08: Actress Jena Frumes (R) and comedian Hannah Stocking at Livby Launch Event Featuring Live Stream Shopping at Hills Penthouse on December 8, 2016 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Livby)

Jena Frumes and Hannah Stocking

WEST HOLLYWOOD, CA - DECEMBER 08: Makeup artist Hrush Achemyan at Livby Launch Event Featuring Live Stream Shopping at Hills Penthouse on December 8, 2016 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Livby)

Hrush Achemyan

WEST HOLLYWOOD, CA - DECEMBER 08: Actress AnnaLynne McCord (L) and makeup artist Hrush Achemyan at Livby Launch Event Featuring Live Stream Shopping at Hills Penthouse on December 8, 2016 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Livby)

AnnaLynn & Hrush

Started in Los Angeles and launched in 2016, Livby serves as an interactive mobile live streaming platform to launch new products and offer exclusive sales to shoppers in a fun and engaging way.  Created as a direct line of communication for brands to tell their story, Livby enables users to discover, shop and connect directly with top brands in real time.  You can view live sales and purchase products instantly with a touch of a button. Find the latest in fashion & accessories, beauty, home and electronics on Livby.

If you wanna check it out – visit http://livby.live/or download on iTunes at https://itunes.apple.com/us/app/livby/id1134975822?mt=8.

You can also follow Livby on Instagram @livbylive, Facebook.com/livbylive and Twitter @livbylive! With the holidays upon us, we know we are!

AnnaLynne McCordHrush Achemyanlivby
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Britt Leoni

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