We had the pleasure of working out with Jillian Michaels this week thanks to KRAVE, to kick off their KRAVE Better campaign which encourages their consumers to make healthier choices everyday. KRAVE is the delicious, healthy alternative to traditional jerkies that may be riddled with sodium and preservatives. These healthy jerkies come in a variety of meats such as beef, pork and turkey as well as short ingredients lists with everything that you can pronounce and recognize. The campaign features Team KRAVE, Jillian Michaels, Vernon Davis and Meb Keflezighi to help everyone be their best selves by expecting more and accepting no compromises. The campaign wants to encourage everyone, not only their consumers, to demand more from life, and insisting on both health and taste from food to be no less than the best.
The fitness event included an exhilarating 30 minute workout with Jillian Michaels which was quite the experience. A tough cookie on screen, she’s very encouraging in person and helps everyone push through the workout whether you are a seasoned pro or a professional couch potato like me. She helped adjust the moves for everyone of different fitness levels and persisted that no one stop to ensure everyone pushed themselves to their limit. Jillian also stopped every now and then to show the audience the proper way to execute the moves to fully maximize the workout. After getting a taste of her work out and coaching, it’s easy to see that she is no joke when it comes to fitness.
After Jillian whipped the participants into shape, KRAVE was kind enough to provide healthy after workout snacks in the form of salads, and small bite sized treats all incorporating their jerky into the recipes. The jerky is not just for snacking, its for cooking as well when you want to substitute bacon for a recipe, or add a little punch of flavor, KRAVE definitely does the job.
(Photo by Dave Kotinsky/Getty Images for KRAVE Jerky )
Not only can KRAVE jerky be incorporated into cooking and other foods, they can also be added to drinks, as the spices in the jerky adds an interesting layer of flavor. These cocktails are sure to be a hit your next gathering with ingredients that will keep your guests guessing.
“NEW YORK, NY – MAY 17: KRAVE Better With KRAVE Jerky And Jillian Michaels on May 17, 2016 in New York City. (Photo by Dave Kotinsky/Getty Images for KRAVE Jerky )”
