As KATSEYE climbs to worldwide stardom with their chart-topping music, the 6-member girl group is now charting new territory, this time with global fast-food icon Jollibee. Together, they’ve cooked up a collaboration that’s as bold as it is delicious, it’s “GNARLY.”
The partnership first launched with a stylish merchandise drop, ranging from tanks and tees to totes, all reflecting KATSEYE’s chic energy. But it didn’t stop there. Soon after, the collab expanded into a full-blown meal, featuring Korean BBQ-inspired flavors that had us eager to dig in.
Jollibee rolled out the KATSEYE Special Korean BBQ Chicken Sandwich and Korean BBQ Fried Chicken, both glazed in a sweet, spicy, and savory Korean BBQ sauce, and served with Jollibee’s signature sides, mashed potatoes, fries, pies, and more.
Walking into Jollibee, fans are greeted with KATSEYE posters of the girls rocking Jollibee’s red and yellow, perfect for anyone wanting a memory shot with their meal before diving in.
The Sandwich was served on a brioche bun with juicy chicken breast, fresh cucumbers, cilantro, and red onion. The crisp vegetables balance the bold glaze, making it a refreshing bite, especially in the Los Angeles heat where we tried it. To top it all off, the sandwich came wrapped in a holographic ‘KATSEYE’ sticker!
The Fried Chicken itself was glazed to perfection; this option leans into bold, sweet, and spicy flavor. Unlike Jollibee’s regular spicy chicken, which some find too fiery, this version is balanced and easy to keep eating without overwhelming your taste buds.
This glaze set the meal apart from Jollibee’s usual menu.
Seeing a global girl group and a global fast-food brand come together feels like the perfect cultural crossover. The collaboration not only nails the flavors of Korean BBQ but also celebrates the energy, style, and spirit of both KATSEYE and Jollibee.
“Jollibee always strives to bring people together through the universal language of delicious food and shared moments of joy,” said Luis Velasco, Senior Vice President and Marketing Head at Jollibee North America. “This is precisely why partnering with KATSEYE, a group that deeply resonates with a diverse, global audience and embodies such positive energy, is a perfect match for our beloved brand.”
KATSEYE joined in with the enthusiasm, adding:
“This collaboration feels incredibly authentic to us, and it’s all about good vibes, bold flavor, and making memories with our EYEKONS. We can’t wait to share this journey with both our fans and Jollibee’s, it’s going to be beautifully chaotic.”
For Filipino fans, the partnership feels even more special with Sophia, the group’s Filipino member, proudly connecting with such an iconic Filipino brand. Totally EYECONIC.
Whether you go for the refreshing sandwich or the bold fried chicken, the KATSEYE x Jollibee collaboration delivers a unique and flavorful experience that fans and foodies alike shouldn’t miss.
Get it while it lasts, it’s a limited-time flavor. But honestly? We secretly hope it stays forever.
