The mega-pop band is now working closely with the American tennis brand.
DNCE, the pop band consisting of Joe Jonas, Cole Whittle, JinJoo Lee and Jack Lawless, is now serving as the global brand ambassador for K-Swiss in 2018. The group is known for their hit single ‘Cake By The Ocean’ They are the faces of the tennis brand’s newest campaign. This is the band’s first role designing shoes, with the products to be released next year.
In the new campaign, the band is rocking both classic and new silhouettes from the brand’s Generation-K collections as well as some retro tennis gear. “We thought K•Swiss’ retro-like style matched our personal aesthetic perfectly,” said Jonas. “We can’t wait to show our fans what we have in store for this campaign and our upcoming collection.”
A handful of the important heads at K-Swiss have praised the group’s work. “DNCE brings a modern perspective to one of the most storied sneaker brands, at a time when nostalgia for authentic brands is really high”” said Barney Waters, President at K•Swiss. If you have not yet heard the band’s hit song ‘Cake By The Ocean’, watch the video to the song below.