You don’t need to be a wizard to have great hair this summer.
Summer is just a couple of weeks away which means longer days, road trips, going to the beach every day and for curly haired women that means a whole lot of frizz. If you are a victim of the frizz monster then don’t you fret lead singer of R&B/Soul band Lion Babe, Jillian Hervey and Pantene have partnered up to give women the curls they have always wanted by helping them fight fizz by strengthening their curls.
It is a tale as old as time that humidity is the number one culprit for frizzy hair when in fact despite it having some effect on hair, the actual villain is the strength of your hair. With the Pantene Pro-V system, curly hair will be able to face even the most grueling torture test such as outdoor music festivals and the dreaded hot and humid subway.
“Once I really started to embrace my curls, my entire world changed, and it’s made me the woman that I am today,” said Hervey. “Keeping my curls strong and healthy is so important, and thanks to Pantene I’ve finally uncovered a routine that allows my curls to be practically frizz-free.”
“Historically Pantene has been synonymous with long, straight hair – but Pantene hair can be all types and textures. We’re excited to kick-off our new campaign with a focus on beautiful curls with Jillian Hervey, who has the most gorgeous curls out there and is the perfect person to lead this new effort,” said Jodi Allen, Vice President of Hair Care & Color for North America at Procter & Gamble. “Jillian exudes confidence, strength and beauty – everything that Pantene stands for – and we’re honored to have her join the Pantene family.”
Hervey is now prepared to have a frizz free summer as her band kicks off their first ever North American headlining tour on July 1 at the ESSENCE Festival as well as release their new mixtape Sun Joint later this month.
For more information on the Pantene Pro-V system or any other Pantene products visit their website here!
