On March 2 the talented Jerry O’Connell and the beautiful Kristin Chenoweth partnered up with JCPenney to launch the brand’s Get Your Penney’s Worth campaign.
O’Connell hosted the event in sunny Los Angeles while Chenoweth took the streets of New York City. Attendees got the chance to play a penny slot game to win prizes worth up to $500 including Disney toys, KitchenAid mixers and Sephora make-up!
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The brand plans to initiate a spring marketing campaign that will include the introduction of “Penny Days,” a promotion that will make select items from an assortment of private brands available for just one penny. The company created this promotion to show appreciation for their customers.
“We want to be the shopping mecca for the modern American mom, which means we need to dimensionalize the idea of worth. We know our customers live very busy lives and we want every trip and interaction at JCPenney to be worth her time, her hard earned money and her effort,” said Mary Beth West, chief customer and marketing officer for JCPenney.
“Penney Days” was launched Feb. 28 during an event in stores and on jcp.com, where customers had the opportunity to buy regular Arizona brand apparel or accessory and purchase another Arizona apparel or accessory item for just one penny. Other brands that will be included are Levis, Nike, KitchenAid, Worthington, Liz Claiborne and Stafford. JCPenney is planning to host “Penney Days” throughout the year to excite customers and showcase an assortment of private brands. You can support the campaign be using the hashtag #SoWorthIt.
