Celeb-favorite eyewear company Privé Revaux opened up a Pop Up Shop in Times Square just in time for the holidays. Jamie Foxx, Odell Beckham Jr., Katie Holmes, Ashley Benson, and Nicki Minaj were all there to celebrate the occasion.
Looking more like a private art gallery than a sunglasses store, the spacious pop up shop encourages customers to try on the shades and take as many pictures as your eternally full iPhone storage allows you to. #reframeyourself, that’s what Privé Revaux wants you to do and the flagship location perfectly mirrors the company’s mission: cool props, incredible backgrounds, and crazy settings including an old C train NYC subway car covered in graffiti, will make every Instagrammer’s dreams come true.
During the opening night, Foxx showed all the attendees some love taking pictures and chatting with everyone and then turned to the dj booth and alongside Angel+Dren to spice up the party. With stars shining brighter than the sun and a fashionable crowd of New Yorkers sporting Privé Revaux shades, the brand’s awareness skyrocketed in just a few days following the event. From the creative genius of founder and CEO David Schottenstein, Privé Revaux is set to revolutionize the luxury sunglasses industry shattering the price barrier and making beautifully crafted and polarized sunglasses affordable to the masses. For just $29.95 a pair and over 100 different styles to choose from it’s guaranteed that there is something for everyone!