Looking for a product to help keep your hair looking fresh this summer? Call dibs on the Keratin Protector
Happy Hump day in Midtown, with a room full of bloggers and hair stylists gathered to launch Lasio’s new straightener and rave about the high quality of other Keratin products and services. This launch was at the Keratin studio in New York City, where not only was there a bar stocked with great wines and rose, but an entire spread of finger foods. My personal favorite was the mini red velvet cupcakes with a little sparkle in the icing. It all felt so glamorous as stated by one of the attendees of the event.
The salon manager Natalie passionately explained the value of their salon being a one stop shop. Where they both created and sold their services, so you would then stop to consider, why go anywhere else? As the night went on and the drinks kept pouring, the attendees took part in a selfie contest and a raffle at a chance to win a free keratin treatment. The criteria was simple, make it look gorgeous and include the #keratinloungeny and #wearetheexperts tags. Natalie poses a question: “Can you put a price on gorgeous, NO!” This was hard to disagree with.
The hair experts were offering free blowouts, consultations and taking questions regarding general knowledge regarding Keratin and Lasio.
Lasio’s Professional Hair care launch of their latest product the Keratin Protector, proving to be perfect for summer! this versatile spray protects keratin-treated hair from chlorinated water and works on ALL keratin-treated hair types. Additionally, guaranteed to improve keratin performance by 40%! This event was intimate and proved to be a great way to spend the evening.