When HOTO was 21, he owned a boutique in downtown Toronto. Unfortunately, it flooded but not all was lost as it served as an early hub of sorts with one very important frequent patron: Drake.
That relationship with the city’s elite would continue as he’d serve as Winnie Harlow‘s manager after her bid on VH1‘s “America’s Next Top Model” while establishing himself as a mainstay in the Toronto underground scene collaborating with New Era, Brimz & Champion. He’s propelled himself into an enviable career in fashion marketing by working with a wide range of notable companies such as Nike, GQ, Tiger of Sweden & Under Armour.
He’s begun to enter the sonic realm as he’s recently begun to jetset and DJ tastemaker parties around the world. Hoto’s reach continues to impact the city’s culture as it’s lead him to art directing for global campaigns like OVO featuring artists like Roy Woods. With a penchant for shifting culture, his contributions in the art and fashion world naturally lead him to “God Mode”, something he’s got his hands all over.
He combines a meticulously chosen visual palette with a thundering drum-kit, something that provides his listener the complete sensory experience as Luu Breeze rips through what seems like a stream of never-ending bars. The visuals are Co-Directed by HOTO with Joe Gunner as Director of Photography. Along with HOTO, the track is co-produced by Prezident Jeff, Mike F. The Hitman & Nght Walk.
