WORLD RENOWNED IN-DEMAND ARTISTS RUFUS DU SOL, TALE OF US, FISHER, KAYTRANADA, HOT SINCE โ82 AND GORDO TO HEADLINE AT ZENYARAยฎ
CMG leads the in-demand programming at this year’s annual festival both on and off grounds. They have been a primary experiential production agency and partner of Goldenvoice since the inception of the Coachella Valley Music and Arts Festivalยฎ.ย With over 20 years of experience, CMG continues to elevate as an industry leader and driving force behind the hottest partnerships and collaborations. CMG also remains Goldenvoice and AEGโs official annual partner for off-site Coachella Valley Music and Arts Festivalยฎ events, focused at ZENYARAยฎ luxury estate, while simultaneously producing official on-ground festival sponsorship for over two decades.ย CMG’s primary partners at the festival include Heinekenยฎ,ย Adidasยฎ, Tequila Don Julio and Red Bull.ยฎ
ย โOur two decade partnership with Goldenvoice/AEG is one of our most strategic at CMG and every year they continue to push the boundaries of excellence, that means we need to constantly elevate our executions to meet their level of expectation.ย This year we have an incredible lineup at Heinekenยฎ House and the adidasยฎ Campus x Bad Bunny experience is unlike anything fans have ever seen, sure to wow festival attendees.โ – CMG Founder and CEO, David Corso
Following the announcement of Bad Bunny as the first Latin artist to headline Coachella Festivalยฎ, adidasยฎ x Bad Bunny, is also set to debut an impressive activation at this yearโs festival. CMG is producing the “adidas Campus Experience,” sure to be an active and in-demand attraction transporting festival goers from the desert into the world of adidas x Bad Bunny.ย Stay tuned for more announcements related to this highly anticipated and exclusive immersive brand experience.
For the 2023 Coachella Festivalยฎ, the Official Beer Sponsor of Coachellaยฎ for 22 years and counting, Heinekenยฎ, is focused on buzz around the introduction of its new hero flavor, Heinekenยฎ Silver, aiming to elevate the festival for attendees through engaging moments at #HeinekenHouse. Festival goers will be among the first in the country to taste NEW Heinekenยฎ Silver, a crisp and refreshing, lower-carb, lower-cal beer hitting shelves nationwide as part of Heineken’s lineup. The one-of-a-kind Heinekenยฎ House will be a show-stopping destination where attendees can have theirย own special moment on the dance floor, at the beer garden or by interacting with a variety of highly visual artistic installations. In addition to a focus on itsย new star flavor Heinekenยฎ Silver, the Heineken House beer garden will offer Heinekenยฎ Original, Alcohol-free Heinekenยฎ 0.0, and offerings from theย Dos Equisยฎ portfolio. Guests will also be able to catch up close musical performances from incredible artists, featuring iconic hip-hop acts and an eclectic mix of genre-adjacent names in music. For Weekend 1, April 14th-16th, Friday kicks off with acts such as Bones, Felix Da Housecat, Walker & Royce presented by Rules Donโt Apply x House Heads and continues all weekend with an all vinyl performance by Dj Pee.Wee aka Anderson Paak and headliners Method Man & Redman, Andre Power, Austin Millz, SG Lewis and more plus Space Yacht, Londonbridge, Nghtmre, Whipped Cream, Niiko x Swae. (Activation is 21+). https://www.coachella.com/heineken-house
In addition to the Coachella Festivalยฎ official partnerships, CMG leads all events and production at the ZENYARAยฎ luxury estate over both weekends. ZENYARAยฎ is an impressive 70 acre desert estate locatedย in the heart of the Coachella Valley, whose recognition continues to gain visibility through the programming of CMG, which kicked off in 2018 when the estate first debuted. An unmatched oasis and uber exclusive destination, ZENYARAยฎ achieves continuous global recognition in the real estate sphere for its design and grounds offerings, with its annual Coachella programming produced by CMG responsible for building year round desire. The annual programming over the festival weekends by CMG establishes it as an in-demand mainstay, the most desired of off-site VIP event destinations to those in the know year after year.ย
The deluxe property featuring an aquatic wonderland complete with an active man made white sand beach, front entry mote, boating path with full array of boat and jetski options, and infinity resort-style pool offers a wow-factor to the guest like no other Coachella Valley property. Large sundecks, fire pits, indoor and outdoor lavish bars, sporting and sitting areas cover the property, along with a luxurious main house structure surrounded by guest casitas that border the resort style pool. A golf course, ATV course, tennis, pickleball and basketball courts also can be found on the estate, along with a state-of-the-art gym and full spa facility. โIncredibly spacious, with a crisp clean style, ZENYARAยฎ combines sophisticated European design with the simplicity of desert living.โ ย
โWe cannot help ourselves to continue making our after parties the most anticipated year after year.ย Desert Dreams with Rufus Du Sol, Tale of Us, Keinemusik, Gordo, Fisher, Katrynada, Hot Since โ82 and more make every night at ZENYARAยฎ estate the next level. We are also very fortunate for our partners Framework for talent bookings, TAO, Wynn, Tequila Don Julioยฎ, Heinekenยฎ Silver and Red Bullยฎ, as they make it all possible. Most of all, kudos to the CMG team of creators, producers, thinkers and doers!ย – CMG Founder and CEO, David Corso
Guests at the CMG Presents ZENYARA events on Saturday and Sunday will also enjoy signature Tequila Don Julio cocktails and the newest offering in the portfolio, Tequila Don Julio Rosado which is an exquisite reposado tequila aged for four months in Ruby Port wine casks along with Tequila Don Julio 1942, to ensure an epic night of celebration in the desert.ย
The complete CMG 2023 ZENYARAยฎ and Coachella Valley Festivalยฎ event activation lineup includes:
ZENYARAยฎ Estateย (https://www.zenyara.com/)
Festival Weekend 1
- Friday April 14 – TAO Desert Nights presents Tale of Us featuring Ariel Vromen
- Saturday April 15 – CMG presents Desert Dreams with Rufus Du Sol and Cassian with partners CMG, Framework, Tequila Don Julioยฎ and Heinekenยฎ Silver and Red Bullยฎ
- Sunday April 16 – CMG and Framework presents Keinemusik, Benji B, Uncle Waffles featuring brand partners Tequila Don Julioยฎ, Heinekenยฎ Silver and Red Bullยฎย
- All Produced by CMG (Corso Marketing Group)
ZENYARAยฎ Estate
Festival Weekend 2
- Friday April 22 – TAO Desert Nights featuring GORDO produced by CMG
- Saturday Day/Night April 23 – SHEINโs ZEUPHORIA with Fisher, Kaytranada, Kitty Ca$h featuring brand partners CMG, Tequila Don Julio, Heinekenยฎ Silver and Red Bull
- Sunday April 24 – CMG. Hot Since โ82, Camelphat, Francis Mercier, Dennis Cruz with brand partners Tequila Don Julioยฎ, Heinekenยฎ Silver and Red Bullยฎย
- All Produced by CMG (Corso Marketing Group)
Coachella Valley Music and Arts Festivalยฎ – Weekend 1 & 2 (official Festival partners)
- Adidasยฎ Campus Experience – Details to be announced – Festival Grounds, produced by CMG
- Heinekenยฎ House – Festival Grounds, produced by CMG
Additional programming news and event announcements will continue to roll out throughout the upcoming consecutive festival weekends, April 14-24, 2023.
For additional information on Corso Marketing Group visit them online atย https://www.corsomg.com/ and follow @CorsoMG on Instagram.
See you in the desert! Follow @theKnockturnal for live weekend updates.
