That luxe metallic look can embody the carefree mood of summer love, hot nights, and a dash of 70s disco flare.
While HBO’s “Euphoria” may have brought that jewel-toned makeup trend to the small screen, clean beauty brand Bodyography has long been pioneering the fashionable look.
The PETA-certified, vegan-friendly, and gluten-free cosmetics brand is best known for their eye-popping Glitter Pigments and to celebrate 2022 Earth Day, 50% of all online sales will be donated to The Ocean Conservancy. Better yet, the Glitter Pigments are made from a biodegradable formula to look great and be great for the planet. And Bodyography’s Glitter Pigment shades were used in “Euphoria” Season 2!
Bodyography Creative Director and professional makeup artist Lori Leib exclusively discusses the brand, Glitter Pigments’ “cult following,” and 2022 summer makeup trends with The Knockturnal. Check out the Q&A below!
1. How did Bodyography start?
Bodyography was created by a formulator in Los Angeles in the mid-late 90s. The brand was built with clean beauty in mind (even back then!) and aimed to provide makeup artists in the professional space with incredible quality, performance, and innovation using skin-minded ingredients. A decade later, Bodyography was acquired by now owners Robanda International. Robanda is a privately owned family business. I have been running Bodyography for the last 13+ years alongside my family and transformed the brand into a makeup artist must-have with a cult following for our innovation, clean formulas, and strong relationships in the beauty industry.
2. What are some of your favorite products? Top sellers?
I have 5 favorites that I wear every single day without fail! The award-winning Skin Slip Concealer is the answer for easy flawless skin, Epic Lash Mascara, Sunsculpt Bronzer and Highlighter Duo, and Barely There Lip Pencil. For nights out or when I want to elevate my look, I reach for one of our best-selling Glitter Pigments. Everyone is obsessed with this product and for a good reason – it’s easy to apply, biodegradable and SO SPARKLY!
3. The trend of subtle (and not so subtle) glitter makeup has really taken off in recent years, namely due to the trendsetting series “Euphoria.” What is the inspiration behind Bodyography’s glitter-infused products like the Lip Lava shades and eyeshadows?
I have always loved metallic eyeshadow since middle school. It has been a staple in my makeup bag, but carrying around loose pigments was messy. I wanted to create a product that was a hybrid between a loose pigment, a pressed shadow, and a cream. The Glitter Pigments were a labor of love and a reach for Bodyography. It was the first time we had launched a product like this – as innovators of this category almost 5 years ago, it’s safe to say that our Glitter Pigments have a cult following. I love that glitter has become part of everyday makeup, it’s so fun and extremely flattering! ‘Euphoria’ has been such an inspiration, the looks their artistry team creates are stunning, and guess what? They used Glitter Pigments in Season 2!
4. What do you think will be the next makeup trend, especially for summer?
I think bright juicy lips are going to be a big trend for summer, especially since this will be the first ‘mask less’ summer in a couple of years! Skin is having such a huge moment right now and I think this will continue with updated primer formulations that impart a glow, skincare infused makeup, and an over bronze complexion. As always, glitter will remain a staple, but this time applied in surprising ways, like an inner corner pop, or peekaboo on the lower lash line.
5. Are there any upcoming Bodyography products you can tease?Yes! I am finally back to product innovation after a long break! We are launching new Glitter Pigments for Holiday, an incredible new silicone-free primer infused with the most delicious ingredients, and a liquid blush! I am really excited about the blush as it is very unique to those on the market, lightweight, buildable, and can double as a lip! All will be revealed in the next 3 months or so!
6. Who is the Bodyography customer?The Bodyography customer is makeup-obsessed, whether they work in beauty as a professional artist, or spend their time creating looks on IG inspired by their favorite influencers. The Bodyography babe is not afraid to dive headfirst into trends and play with makeup, they are mindful of the ingredients they put on their skin, appreciate brand transparency, and are always willing to try something new!
7. Where do you see the brand in the next 5 years?I see Bodyography with a strategic retail partnership, whether on a counter in a department store or a few sleek shelves in a major beauty brick and mortar. I would love a place where people can have an IRL experience with Bodyography products.