HBO Brings ‘Westworld’ To The Real World At SXSW

This year in Austin, TX fans will be able to explore the world of the hit HBO series.

To celebrate the return of the hit series Westworld (Sunday, April 22, 9:00-10:00 p.m. ET/PT), HBO is building an entire town from the ground up for an immersive experience exclusively for SXSW Conference. Open for three days only – Friday, March 9,  through Sunday, March 11 – the Westworld-themed park will feature reproduced versions of iconic locations and elements from the series, including the luxury hotel The Coronado and the Mariposa Saloon.

The new theme park will allow the fans to explore Westworld deeper than ever before. After registering for an appointment at, guests will head to downtown Austin’s EastSide Tavern to check in. A luxurious Delos Shuttle will then drive them to a location just outside Austin, where they will visit a fully immersive, functional version of Sweetwater, the town at the center of the Westworld theme park from the series. Upon arrival, guests will be assigned a black hat or white hat and set loose to explore the park. No guidebook. No orientation.

For guests who aren’t able to secure a reservation, an exclusive partnership with Lyft will allow fans with access to a secret code to unlock a custom Westworld-themed Lyft experience. Lucky fans who catch a ride in this mode will be treated to a free ride to the park and uncover in-story surprises along the way

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