Gucci’s work with visual artists keeps expanding.
The brand was proud to recently announce that it will be working closely with Spanish artist Coco Capitán. Gucci is marrying her ironic take on the world with the romantic aesthetic of the House Creative Director Alessandro Michele.
The collaboration between Capitán and Michele for the autumn winter season has birthed a wide range of pieces that showcase the artist’s offbeat sense of humor. Tote-backpacks, belt-bags, sweatshirts, T-shirts, hoodies, knits, and coats have all served a new purpose as a canvas for Capitán’s handwritten messages. All of the items in the collection are unisex and many of them feature Gucci’s signature green-red-green Web Stripe and gold GG motif.
The collection will be launched online on Gucci’s website and select Gucci stores at the end of this month. To celebrate the release of the collection, Gucci installed a new addition to its on-going Art Wall project. Capitán’s work is currently adorning a 2,500-square-foot wall on Lafayette Street, NY and a large wall in Milan’s Largo la Foppa. The public art pieces display the ‘What are we going to do with all this future’ and ‘Common sense is not that common’ text messages that Capitán is known for.
