goodr, the Los Angeles-based sunglasses brand known for shaking up the industry with its irreverent voice and award-winning product, is launching the Cabana, an experiential retail store located in Venice, California.
On Saturday, August 14th, 2021, press had the chance to attend a VIP preview of the brand new store, which included a guided tour, amazing goodies, and boozy snow cones. But calling the Cabana a ‘store’ doesn’t quite do it justice; it’s more of an experience. After a year of imagining, designing, and building, a trip to the goodr Cabana leaves you feeling as though you’ve just returned from your own little vacation paradise.
Located right in the heart of the Abbot Kinney shopping district of Venice, the Cabana is an immersive spot with more grammable photo ops than you can imagine… Quirky, eye-catching signage… An infinity mirror… A neon hallway… An adorable backyard space with seating… A custom flamingo couch (my favorite)… And of course, who could forget the massive pair of sunglasses sitting atop the Cabana’s roof?
Those who attended the invite-only sneak peak event were gifted with treats, both delicious and adorable. A cute flamingo-patterned cooler bag was given to passing guests, holding yet another surprise inside — six pairs of goodr’s most “fun, fashionable, functional, and ‘ffordable” sunglasses in varying styles. Truly something for everyone! The boozy snow cones at the end of the tour were a perfect complement to the tropical-themed experience.
goodr is best-known for their active sunglasses, which offer polarized lenses and no-slip, no-bounce performance. Since the company’s launch in 2015, they have expanded their line to include sunglasses specially made for golfing, biking, and more. goodr has collaborated with Warner Bros. and the Rolling Stones, won several awards including the Runner’s World Gear of the Year (twice), Men’s Health Best Buy, and PGA Buyer’s Choice, and was most recently featured as ‘must-have’ gear in the Summer 2021 edition of Oprah Daily.
The goodr Cabana will be open for business daily, starting on Monday, August 23rd, from 11 a.m. to 6 p.m., located at 1348 Abbot Kinney Blvd, Venice, CA 90291. And remember, it’s not just a store — it’s an experience.