An intimate campaign video series that lets you see the funnier sides of Harrison Ford.
This past week, Glenmorangie Highland single malt Scotch whisky revealed their new global campaign, Once Upon A Time In Scotland, starring the legendary Harrison Ford. Known for his iconic roles in films like Star Wars and Indiana Jones, he brings his iconic dry and deadpan humor to this incredible campaign. Directed by Joel Edgerton, this campaign centers itself around Ford discovering the refinement and sophistication of Glenmorangie within a total of 12 mini-episodes. To-date, 6 of these episodes have been released, with the other half having a planned release date throughout the coming year.
Once Upon A Time In Scotland takes viewers behind-the-scenes as Harrison Ford journeys to the Scottish Highlands to visit the Glenmorangie distillery. Here he meets the team behind the incredible single malt Scotch whisky and learns more about the process, technique, and craftsmanship that goes into making each bottle of whisky. Each episode features Ford in a different part of his journey, starting from his idea to visit Scotland and the Glenmorangie distillery, all the way to filming the final scene where he promotes the whisky officially. Some of our favorite moments included Ford learning the nuances of the Scottish pronunciation of Glenmorangie, to kilt etiquette, to bonding with locals over a dram of single malt.
Filmed in the picturesque north-east Highlands of Scotland, the campaign captures the natural beauty of the local area: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass. Edgerton’s 12 episodes and hero film are complemented by still images shot by acclaimed fashion photographer Lachlan Bailey. They feature Ford as he’s never been seen before: donning a stylish Scottish kilt designed by streetwear brand Palace.
The six full-length episodes and an array of behind-the-scenes content are now available to view on glenmorangie.com, with the rest released throughout 2025.
