After providing unique and detailed fashions to generations of women online, Generation Love opens its new flagship store on Madison Avenue!
We definitely felt the love walking into the new Generation Love store, the staff was warm and inviting. As co-founder Roni Hirshberg gave us a tour of the new store , she reminisced about her previous luxury retail experience on Madison Avenue and her familiarity with the neighborhood. “I just loved being on Madison Avenue and this was the ultimate dream and goal to have our store here” said Hirshberg. The store is well-designed with beautiful chandeliers, a lush lounge area, and spacious fitting rooms for try-ons.
Generation Love, combines co-founders Audrey Bressa’s French influences and Roni Hirshberg’s New York influences to create a fashionable brand that welcomes women of all ages and is sized from XS-XXL. Inspired by their love of travel to places like Milan, Florence, and Saint Tropez, the clothing is reflective of that with pieces that are easy to wear but make a statement. From sustainable tweeds made in Italy to t-shirts with unique details that are far from basic.
The brand also launched a fine jewelry line made up of the highest grade of lab grown diamonds and 14 karat gold pieces. The line features their signature heart in various pieces and studded earrings that can be purchased individually to encourage mixing and matching to create different looks. The line also features an array of tennis bracelets and necklaces for layering, a friendship earring that you can wear with a friend or family member and large eternity bands that empower women to treat themselves!
Their goal is to create a lifestyle brand where you can dress from head to toe and the jewelry is the final cherry on top that brings it all together. “My mother was a jewelry designer, so I have always been immersed in that world and it’s a passion of mine. Jewelry can be intimidating so we wanted to have an approachable entry level into the high-end jewelry world. Now our customers can have a beautiful product at a great price point” said Hirshberg.
Whether you want to look fabulous while picking up the kids from school or having a night out with your girls, Generation Love has a wardrobe for every occasion.