All aboard the ISDIN Express!
On Friday, Spanish skincare company ISDIN held a fashion week-inspired pop-up in Grand Central Station’s Graybar.
The pop-up event lasted from 12 p.m. – 6 p.m. Guests could try products, learn about the brand, and take home some samples. The brand’s goal was to highlight how to achieve a no-makeup, runway everyday, beautiful look with their products in celebration of New York Fashion Week. The skincare included a variety of sun care, cleansers, scrubs, and moisturizers.
The pop-up featured the brand’s newest product, the ISDINCEUTICS Essential Scrub. This is a physical exfoliator that can be used before or after cleansing. Also showcased was the brand’s hero product, ISDINCEUTICS Melatonik. The product contains melatonin, as its name suggests, but also bakuchiol and vitamin C, which work together to support the skin’s vitality and elasticity.
ISDIN is celebrating its 50th year as a company and its seventh year of being sold in the United States. Their products are dermatologist-recommended, and their sun care is sold at Sephora. The full line can be found on Amazon.com and ISDIN.com, among other retailers.
Photo Courtesy: Tessa M. Dobrow
