The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
FeaturedLifestyle

Exclusive: Luxury Men’s Personal Care Brand Saint New York Partnered with NBA Star Jrue Holiday on a Limited Edition Candle [Interview]

by Rebecca Eugene December 9, 2021
by Rebecca Eugene December 9, 2021 0 comments
2.9K

Jake McCabe is one of the co-founders of the luxury men’s personal care brand Saint New York, who recently partnered with NBA star Jrue Holiday on a limited edition candle.

The company Saint New York was started in 2019 with the goal of combining both bold and unique aesthetics to luxury care items for men. McCabe was inspired to build a space for men, which stems from wanting to promote a feeling of confidence and a brand based on connection. The brand wants to reflect an openness for their clientele that allows men to be expressive and create a platform that empowers their sense of masculinity. The company has continued its success by expanding its product line to include basic body care items and celebrity partnerships. McCabe describes the partnership with point and shooting guard Jrue Holiday as an amazing addition to the brand and inspirational due to Holiday’s work outside of basketball. Holiday’s limited edition candle is described as a “deep and sophisticated scent, with a subtle hint of spice,” and is available on the Saint New York’s website.

McCabe spoke with our correspondent Rebecca Eugene about this recent partnership and plans for the brand in the future. He details what products customers will soon be able to purchase and the direction he hopes the company will grow in.

The Knockturnal: What was your thought process when creating the company Saint New York? What made you want to co-found a company that caters to luxury men’s personal care items? 

Jake McCabe: The goal of SAINT NEW YORK was to combine bold graphic aesthetics, with clean formulas in products for guys. Sounds really simple but it had not been done before. We were really inspired by what was happening in streetwear graphically. Streetwear brands, and the expressive visuals they were projecting, really resonated with us. Personal care is about getting guys ready for the day with confidence. That confidence comes from using products that work, make you feel good and reflect who you want to be. That is what we want to deliver.

The Knockturnal: After years of developing your Brand, What sets your products apart from others within the industry?

Jake McCabe: I think it is that combination of look, attitude and formula that I just described. It’s also that since we are an independent brand, we are able to create products that we feel really strongly about. And create them at a high level. Our signature deodorant has a proprietary fragrance that we developed with the renowned fragrance house Givaudan. They are really prestigious and work with an incredible roster of luxury brands. We are really lucky to have their partnership. We just launched a limited edition candle for the holidays in collaboration with our NBA partner Jrue Holiday. Each candle is hand numbered. We developed the project with a Brooklyn-based premium candle maker. We spend a lot of time on all of the details to make something that is quite unique.

The Knockturnal: What was it like to collaborate with NBA star Jrue Holiday of the Milwaulkee Bucks on his recently launched  limited edition candle? 

Jake McCabe: Ali Moosally and I are lucky to have Jrue Holiday as part of the SAINT NEW YORK family. Everyone knows Jrue to be an elite basketball player, and that is impressive. But what we are most inspired by are the values that Jrue embodies. It is not just that he is an NBA champion and gold medal winner. It is that he is known for his philanthropy, and has given significant portions of his salary to support people in need. We are lucky to have Jrue as a partner because he is an elite person.

The Knockturnal: Along with co-founding Saint New York, you are also a founding partner at V Magazine, a former global creative director at Coty for the Marc Jacobs and Calvin Klein fragrance houses, and chief creative officer at WPP agency SJR. With all of your success how do you stay motivated? And what advice would you give to others finding their way?

Jake McCabe: Do what you love, take chances and do things that make you really nervous and always keep a side-hustle. 

 The Knockturnal: Are there any other future plans to expand your brand? If so, what can people expect to see? 

Jake McCabe: Yes, definitely.  As we continue to grow, we’re constantly looking for new products to launch and partners to collaborate with. Our candle designed in collaboration with Jrue, is available now in time for the holiday. This spring we will be launching a body wash, hand balm and face cream. We are looking to build out a full array of basics to keep guys smelling, looking and feeling their best. 

The Knockturnal: Where do you want to see yourself and/or the company in the next five years?

Jake McCabe: It’s very important to me that SNY is not not just a product line. Remember that it is about confidence. I would like if we can be a platform where guys come together to discuss their feelings, desires, likes, dislikes – a place for connection. You look at the women’s beauty space and so many brands have been very intentional about creating a digital community that is both supportive and empowering, but there’s really no similar place for men. I think new generations of guys need a space that empowers their sense of masculinity, in whatever way they want to express it.

Jake McCambeJrue Holidaylimited edition candleMen CareSaint New York
0 comments 0 FacebookTwitterPinterestEmail
Rebecca Eugene

previous post
Cardi B Launches Boozy Whip Cream During Miami Art Basel
next post
On The Scene: Showtime & Mass Appeal Present HIPHOP50 Pop-Up Exhibit

Related Posts

Taking Off: IDID’s I did it, KCON LA...

October 1, 2025

Dylan Efron Teams Up with Marriott Bonvoy to...

October 1, 2025

Angel Ball Toasts Upcoming Gala with Launch Bash

October 1, 2025

The New “Bites and Bowls” at The Cheesecake...

October 1, 2025

Dine with Dez & Norr Kitchen Brings their...

September 30, 2025

The Future Of Cooking Has Arrived: Introducing The...

September 29, 2025

“Jay Kelly” — It’s a Hell of a...

September 29, 2025

Daniel Day-Lewis Talks Pushing Aside His Pride to...

September 27, 2025

P1Harmony Breaks Down ‘EX,’ Spanish Version, Dream Night...

September 27, 2025

Julia Roberts Jokes That Andrew Garfield is Her...

September 27, 2025

Digital Cover No. 19

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

Visit the @Complex x @Aepsa_official Pop-Up for ‘Rich Man’ in LA with The Knockturnal! ✨

From exclusive merch and photo cards to signatures and more — ~ 100% worth the visit 

⏰ Sept 16–17 | 11 AM – 7 PM PT
📍 433 N Fairfax Ave, Los Angeles

#Aespa #Complex #RichMan #KPopMerch #AespaInLA #KPopFans #Kpop #Karina #Giselle #Winter #NingNing
NYFW magic ✨ @aliceandolivia by Stacey Bendet tr NYFW magic ✨ @aliceandolivia by Stacey Bendet transformed the runway into a dazzling celebration of bold prints, playful silhouettes, and timeless style. From Surrogate’s Court to the city streets, the collection truly captured the spirit of the modern woman. 💄

🔗: https://theknockturnal.com/stars-stripes-and-alice-olivia-by-stacey-bendet/

✍️: ElizaBeth Taylor

-
#NYFW #AliceAndOlivia #StaceyBendet #RunwayStyle #FashionWeek
Some things are just a perfect match—milk & cook Some things are just a perfect match—milk & cookies, Oreos & a cold glass of milk… and @nickbarrotta on the red carpet celebrating 30 years of the iconic milk mustache. 🥛🍪

🔗: https://theknockturnal.com/got-milk-celebrates-30-years-with-stars-and-everyday-californians/

✍️&🎤: Ashley Lopez

-
#GotMilk30 #GotMilk #NickBarrotta #TylerPerrysTheOval #MilkMustache
On the red carpet, Stranger Things star @priahferg On the red carpet, Stranger Things star @priahferguson spoke with us at the @gotmilk 30th Anniversary Milk Mustache Celebration, where the campaign unveiled its bold new focus on everyday Californians as the real icons. 🥛✨

🔗: https://theknockturnal.com/got-milk-celebrates-30-years-with-stars-and-everyday-californians/

✍️&🎤: Ashley Lopez

-
#GotMilk30 #PriahFerguson #StrangerThings #MilkMustache #RedCarpet #GotMilk
First-time nominees dominated the 77th Emmys, turn First-time nominees dominated the 77th Emmys, turning the spotlight on breakout stars and fresh wins. 🎬🥇✨

Read about the rising talent redefining televisions biggest night.

🔗: https://theknockturnal.com/emmy-awards/

✍️: Danielle Biondi

-
#Emmys #Emmy #EmmyAwards #Emmys2025 #EmmyWinner #Film #AwardWinning #AwardSeason
We had the honor of celebrating VMAs weekend with We had the honor of celebrating VMAs weekend with @bacardi and @mtv! 💫
History met history last night 🗽🎬✨ The Ha History met history last night 🗽🎬✨

The Hamilton movie premiere transformed the Delacorte Theater into a stage of its own, as the original cast and creative team reunited to celebrate a story that changed Broadway forever. From the first note to the final bow, the revolution continues. 🎭📜

🔗: https://theknockturnal.com/under-the-stars-at-the-delacorte-theater-hamilton-premiere-original-cast-in-attendance/

✍️: Lauren Wire

-
#Hamilton #Broadway #HamiltonMovie #DelacorteTheater #LinManuelMiranda #BroadwayLegends #StageToScreen #MusicalTheater
✨ Disney magic meets coffee culture ☕🐭 @dis ✨ Disney magic meets coffee culture ☕🐭 @disneyfamily x @lalalandkindcafe are serving up the sweetest collab of the season — from Mickey drink sleeves to Munchlings surprises 🎁 Don’t miss it before it’s gone Sept. 16!

🔗: https://theknockturnal.com/mickey-friends-bring-whimsy-to-la-la-land-kind-cafe/

✍️: Ashley Lopez 

-
#Disney #LaLaLandKindCafe #DisneyCollab #DisneyMagic #CoffeeLovers #MickeyAndFriends #DisneyFoodies
From @iamcardib undeniable reign to @wutangclan ev From @iamcardib undeniable reign to @wutangclan everlasting impact, the 2025 Billboard R&B/Hip-Hop Power Players Awards celebrated the artists and executives shaping the culture today. 🎤🎸💥

With honorees like @leonthomas and @gelo alongside hip-hop’s legends, the night was a reminder that the genre’s future is just as powerful as its past. 🤩

🔗: https://theknockturnal.com/cardi-b-leon-thomas-gelo-wu-tang-clan-more-honored-at-2025-billboard-rb-hip-hop-power-players-awards/

✍️: Nishat Baig

-
#Billboard #RnB #HipHop #PowerPlayers #CardiB #WuTangClan #LeonThomas #Gelo #RnBMusic #HipHopCulture #MusicAwards
PSA!!! We have another #knockgiveaway and this tim PSA!!! We have another #knockgiveaway and this time it’s for tickets to see LU KALA 💥

We’re giving away a pair of tickets to see her at Mercury Lounge in New York City on September 10th! Join us as we dance the night away to some of her top hits like Pretty Girl Era and Hotter Now 🎶

To enter hit the link 🔗 in our bio and fill out the form. Winners will be contacted through email! 

📍MUST BE IN NEW YORK CITY
🎶 From EXO standout to solo powerhouse, @zkdlin 🎶 From EXO standout to solo powerhouse, @zkdlin brought charisma, control, and creativity to every second of his Shrine set.

Kai On Tour gave fans in LA a front-row seat to his evolution as an artist, and it was nothing short of iconic. 👏

🔗: https://theknockturnal.com/kai-on/

✍️: Emma Salehi

-

#KaiOnTour #KAI #KAIatTheShrine #KpopInLA #EXO #KpopSoloist #KpopConcert #KAI2025 #ShrineLA
🗞️ Extra, extra! Go inside the newsroom with 🗞️ Extra, extra! Go inside the newsroom with “The Paper” — the sharp new workplace comedy making headlines. 🖋️ We sat down with the cast + creators in an exclusive video interview to talk inspiration, improv, and bringing chaos to the copy desk. 🎬✨

📺 Watch the full interview now 

🔗: https://theknockturnal.com/the-paper-puts-a-newsroom-spin-on-classic-workplace-comedy/

✍️: Alyssa Threadgill

-

#ThePaper #VideoInterview #WorkplaceComedy #BehindTheScenes #IndieTV #ComedySeries #CastInterview #OnSet #TVTalk #MakingTheShow #WritersRoom #BTS #NewSeries
🎥✨ Austin Butler and the cast of Caught Steal 🎥✨ Austin Butler and the cast of Caught Stealing open up about stepping into this gritty new story, the challenges on set, and why this film is unlike anything they’ve done before.

Catch our exclusive video interview now!

🔗: https://theknockturnal.com/austin-butler-cast-talk-new-movie-caught-stealing-video/

✍️: OJ Williams

-
#AustinButler #CaughtStealing #MovieInterview #ExclusiveInterview #FilmFeature #BehindTheScenes #Hollywood #OnSet #NewMovies #EditorialContent #CastInterview
Vegas was just crowned the No. 1 nightlife spot in Vegas was just crowned the No. 1 nightlife spot in the world. We put our detective skills to work at @resortsworldlv to see if it lives up to the hype 🎰 🪩🥂💃🕺

Read the full review on our website ✍️ 

#lasvegas #resortsworld #hilton #sliving #zoox #zouk #stubbornseed #alle #nightlife #vegas #elderbrook
When French comfort food, @marthastewart48 hospita When French comfort food, @marthastewart48 hospitality, and @parisvegas combine you get @thebedfordbymarthastewart 🇫🇷🤤 Our recent trip to the legendary homemaker’s restaurant in Las Vegas had us positively stuffed.

Read the full review on our website ✍️ 

#lasvegas #marthastewart #thebedfordbymarthastewart #parislasvegas #frenchfood
@zkdlin performs ‘Mhmm’ at his solo tour #KaiO @zkdlin performs ‘Mhmm’ at his solo tour #KaiOn in Los Angeles ✨

Full Concert Review Coming Soon… ✍️

#Kai #Kpop #KpopConcert #Exo
@zkdlin performs ‘Rover’ 🚗⚠️ at #KaiOn @zkdlin performs ‘Rover’ 🚗⚠️ at #KaiOn in Los Angeles ✨ 

Full Concert Review Coming Soon… ✍️

#Kai #Kpop #KpopConcert #Exo
A @weareone.exo throwback from @zkdlin at his firs A @weareone.exo throwback from @zkdlin at his first ever solo tour, #KaiOn 🐺✨ This is ‘Growl’ 

Full Concert Review Coming Soon… ✍️

#Kai #Kpop #KpopConcert #Exo
🎶 Meet @hitgs_offcl — the K-Pop girl group ma 🎶 Meet @hitgs_offcl — the K-Pop girl group making waves at KCON 2025. In our exclusive, they open up about growth, music, and their U.S. debut story.

🔗: https://theknockturnal.com/hitgs/

✍️: Emma Salehi

-
#HITGS #KCON2025 #KPopGroup #RisingStars #KPopOnStage #KPopInTheUS #GlobalStage #KPopExclusive #MusicAndCulture #NextGenKPop
📍 Culture has a new home. Complex x ESPN’s fl 📍 Culture has a new home. Complex x ESPN’s flagship opening blended sport, sound, and style into an experience that set the tone for what comes next.

🔗: https://theknockturnal.com/complex-x-espn-flagship-grand-opening-a-night-of-style-sports-and-sounds/

✍️: Winnie Ren

-
#ComplexxESPN #FlagshipOpening #Complex #ESPN
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

© Copyright - The Knockturnal | Developed by CI Design + Media

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch