The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
MusicThe Latest

Exclusive Premiere: Reuben Vincent Keeps It Chill In “Here We Go Again” Music Video

by Samantha Bergeson September 1, 2020
by Samantha Bergeson September 1, 2020 0 comments
4.1K

Few artists embody the current era so purely as North Carolina-based hip hop artist Reuben Vincent. At 19, Vincent has already signed with legendary producer 9th Wonder’s Jamla Records and released his eight-track sophomore EP Boy Meets WorldΒ earlier this summer.

It’s not just Vincent’s timely flow and relatable lyrics that have transfixed his collegiate peers; Vincent’s inherent wisdom and tone stretches far beyond his years. It’s only a matter of time before Vincent takes over the whole industry.

Reuben Vincent

The KnockturnalΒ isΒ proud to exclusively premiere the music video for Reuben Vincent’s single “Here We Go Again,” a hip hop ode to an on-and-off again relationship. Below,Β Vincent discusses the inspiration behind Boy Meets World, meeting 9th Wonder at just age 13, and what’s next for the rapper.

The Knockturnal: Congratulations on your EP Boy Meets World. What is your inspiration behind the album?Β 
Reuben Vincent:Β The current events of the world and the mind state I was in earlier this year. I wanted to reflect on what was going around me at the same time speak for the younger generation from another viewpoint than usual. These songs spark from conversations with my homies, family, girls and myself.
The Knockturnal:Β You previously said in an interview that Boy Meets World is rooted in self-reflection. What does releasing this EP during the summer of 2020 mean to you?
Reuben Vincent:Β Perfect timing. Everything that was going on to start top of the summer complimented the music.Β  They’re joints I wanted you to go out in the sun, hop in your whip and ride to, but there is also joints I wanted you to reflect on. Giving you the best of both worlds.
Reuben Vincent
The Knockturnal:Β The new video for “Here We Go Again” has a really strong visual style. How did you come up with the concept behind it? Β 
Reuben Vincent:Β I originally gained inspiration from β€œOtha Side of the Game” by Erykah Badu. That was the initial spark so I got inspiration from that but made my own twist too. Visually I wanted it to be simple but still pleasing to match the record.
The Knockturnal:Β How did you first become connected with 9th Wonder and Jamla Records? What was working with him like?Β 
Reuben Vincent:Β Twitter. I was 13 years old online just trying to be heard when someone sent 9th a link to my mixtape. They said β€œI don’t know this kid but I think you should listen to him.” 9th tapped in and we start connecting there until I finally met him. 9th has given me a lot of game on how to become a better artist. When we first started working he would guide on how to construct songs, I soaked it all in and now he gives me the freedom to just be myself.
The Knockturnal:Β You have a song in a Madden game, and at just 19 you’re already taking the rap world by storm. What’s next for you? Where do you hope to be in 5 years? Β 
Reuben Vincent:Β Evolution is next. I got my foot on the gas now and I’m not going to let up no time soon. [I’m] working on finishing up my album right now. You’re also going to be hearing me on a lot of other projects. Five years from now, I hope to become one of the defining voices in the rap game for this generation. The same impact you see the [J.] Cole’s, Kendrick [Lamar]’s, and Drake’s had when they first came in the game and started running is what I’m aiming for. I have no doubt in my mind that I can get there, as long as I keep working.

hip hopMusicMusic Videopremiererapperreuben vincent
0 comments 0 FacebookTwitterPinterestEmail
Samantha Bergeson

previous post
Exclusive: Meet YSN Fab
next post
Exclusive: Rachael Leigh Cook, Damon Wayans Jr. & Heather Graham Talk ‘Love, Guaranteed’ [Video]

Related Posts

Netflix House Philadelphia Gets Grand Move in Day

November 11, 2025

Hornitos Tequila Celebrates 75 Years with Cristalino and...

November 11, 2025

Elijah Blake Hosts Exclusive Album Listening Party for...

November 11, 2025

The New Hyatt Regency Times Square is the...

November 11, 2025

Ziggy’s Roman Cafe: Dumbo’s New Italian Hometown Hangout

November 10, 2025

Fashion Meets Football: Inside β€œThe Blue Table Series”...

November 10, 2025

A2O MAY Arrives with Full-Length Album PAPARAZZI ARRIVE,...

November 9, 2025

Exclusive Interview: Hunter Metts Stays Rooted in Honesty

November 8, 2025

Power Book IV: Force Season 3, Episode 1...

November 8, 2025

The Sound of Legacy: Jekalyn X The Legends...

November 7, 2025

Digital Cover No. 19

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

Fashion, friends, and festive fits β€” @katespaden Fashion, friends, and festive fits β€” @katespadeny ✨ x @nylonmag made the holidays shine bright at @chateaumarmont! πŸŽ€ 

πŸ”—: https://theknockturnal.com/inside-kate-spade-new-york-nylons-sparkling-holiday-duo-ets-celebration-at-chateau-marmont/

✍️: Lauren Goldbenberg

-
#HolidayDuoets #KateSpadeNewYork #NYLONMag #ChateauMarmont #HolidayStyle #FestiveFashion #LAEvents #HolidayGlam #FashionNight #StyleInspo
πŸšͺ KNOCK KNOCK! Who’s there? Exclusive drops, πŸšͺ KNOCK KNOCK! Who’s there? Exclusive drops, giveaways, and insider access πŸ‘€
Join The Knockturnal newsletter and unlock everything we’ve got waiting for you β€” straight to your inbox. πŸ’Œ

#TheKnockturnal #Newsletter #Giveaway #Exclusive
@a2o.may has arrived! πŸŒπŸ’« Their first full-le @a2o.may has arrived! πŸŒπŸ’« Their first full-length album PAPARAZZI ARRIVE is all about confidence, self-expression, and global sound. πŸ’‹πŸ”₯ 

Read the full interview: https://theknockturnal.com/a2o-papparazi/ 🌟

✍️ @emmasalehi 

#A2OMAY #PAPARAZZIARRIVE #NewMusic #GirlGroup #GlobalPop #ZalphaPop #MusicRelease
So much fun at @daviddobrik Halloween party! @its So much fun at @daviddobrik Halloween party!

@itsugar candy bar 
@eatdoughbriks wavers snacks 
@doughbriks pizza
@cazcanes tequila 
@peroniusa 
@roobet casino @vossworld @celsiusofficial 

@therumor - guest list powered by rumor

@eatdoughbriks @doughbriks @itsugar
We spoke with @truewhitaker last night at the prem We spoke with @truewhitaker last night at the premiere of @hbomax’s I Love LA!
We spoke with @holtlauren last night at the premie We spoke with @holtlauren last night at the premiere of @hbomax’s I Love LA!
We attended @hellosunshine’s 3rd annual Shine Aw We attended @hellosunshine’s 3rd annual Shine Away event, held at @universalstudioslot in Los Angeles!Β 

πŸ”—: https://theknockturnal.com/hello-sunshines-third-annual-shine-away/

✍️: Katherine Wright

-
#HelloSunshine #Universal #LosAngeles
We spoke with @treaclychild last night at the prem We spoke with @treaclychild last night at the premiere of her brand-new show, I Love LA!
Step inside the chaotic world of The Chair Company Step inside the chaotic world of The Chair Company, where office life meets absurd comedy. πŸͺ‘ 
Stream it now on @HBO. 

πŸ”—: https://theknockturnal.com/la-premiere-hbos-the-chair-company/

✍️: Katherine Wright
-
#TheChairCompany #HBO #HBOOriginal #HBOShow #BingeWorthy #MustWatch #StreamingNow
@justinbieber led @skylrk to a standout win at The @justinbieber led @skylrk to a standout win at The Leag, one of LA’s most talked-about underground sports events. With celebrities, athletes, and creators filling the sidelines, the night captured the energy of competition and culture colliding under the lights. πŸ€

πŸ”—: https://theknockturnal.com/justin-bieber-leads-skylrk-to-victory-at-las-underground-sports-phenomenon-the-league/

✍️: Parris Rose

-
#JustinBieber #SKYLRK #TheLeag #LosAngeles #SportsCulture #Basketball #UndergroundSports
@nmixx_official spoke with The Knockturnal about t @nmixx_official spoke with The Knockturnal about their journey as six members, a long, inspiring adventure that’s led them to a major milestone: their first-ever full-length album, Blue Valentine. πŸ’™

The project dives deep into the complexity of human emotions, wrapped in NMIXX’s signature MIXX-pop sound. 🎢

β€œThe story of NMIXX is still unfolding.” 

Full Article πŸ”— https://theknockturnal.com/nmixx-blue-valentine/

By @EmmaSalehi 

#NMIXX #BlueValentine #NMIXXBlueValentine #MIXXPOP #NMIXXComeback #KpopInterview #TheKnockturnal #Kpop #KpopNews #KpopGirlGroup #NMIXX_BlueValentine #HAEWON #LILY #BAE #JIWOO #KYUJIN #SULLYOON #μ—”λ―ΉμŠ€
Want to immerse yourself in the wonderful world of Want to immerse yourself in the wonderful world of @beetlejuicebway? Now you can! From now until Halloween, @tempotimessquare hosting an unforgettable Beetlejuice Suite experience where every corner is bursting with spooky charm, strange surprises, and a whole lot of Netherworld flair. πŸ’€βœ¨ 

Whether you’re a die-hard fan or just a little strange and unusual, this is your chance to step into the world of the ghost with the most. πŸ‘» #BeetlejuiceBroadway #TempoTimesSquare #BeetlejuiceSuite
#ParkChanWook new film might make you laugh when y #ParkChanWook new film might make you laugh when you least expect it β€” and flinch when you do. πŸ‘€πŸ’₯

Full review out now.

πŸ”—: https://theknockturnal.com/park-chan-wooks-no-other-choice-is-dark-gripping-and-bitingly-funny/

✍️: Ishan Wankavala 

-
#NoOtherChoice #KoreanCinema #Cinephile #FilmReview #NewRelease #MustWatch
πŸ“Έ WOODZ (@woodz_dnwm) β€” the artist redefining πŸ“Έ WOODZ (@woodz_dnwm) β€” the artist redefining boundaries with each track, image, and evolution. Dive into our exclusive to uncover the artistry behind the name. 

πŸ”—: https://theknockturnal.com/woodz/

✍️: Emma Salehi

-
#Woodz #Kpop #ArtistSpotlight #Editorial
EXCLUSIVE: STAYC take the Stay Tuned tour to elect EXCLUSIVE: STAYC take the Stay Tuned tour to electrifying new heights, bringing β€œI WANT IT” to life with unmatched energy, confidence, and flair. Every beat, every move, every note is a reminder that STAYC don’t just performβ€”they command the stage. 🌈πŸ’₯

From their glowing visuals to powerhouse vocals, @stayc_highup deliver a night that’s equal parts spectacle and soul.

πŸ”—: https://theknockturnal.com/stayc/

✍️: Emma Salehi

-
#STAYC #StayTunedTour #IWANTIT #STAYCgirls #STAYChighup #Kpop #ConcertHighlights #ExclusiveFeature
Park Chan-wook shares how The Ax inspired his new Park Chan-wook shares how The Ax inspired his new film, exploring its unique darkness. 🌟

#ParkChanWook #NoOtherChoice #TheAx #KoreanFilm #KDrama #NYFF #NYFF26
Big sci-fi dreams ahead πŸ”₯πŸ€–Park Chan-wook tea Big sci-fi dreams ahead πŸ”₯πŸ€–Park Chan-wook teases his probable upcoming project Genocidal Organ! 

#ParkChanWook #GenocidalOrgan #NYFF #NYFF26
Dark humor and deep tragedy with @byunghun0712 in Dark humor and deep tragedy with @byunghun0712 in his latest film @nootherchoicefilm. πŸ–€πŸŽ¬

#LeeByungHun #NoOtherChoice #KDrama #NYFF #NYFF26
Two worlds, one screen 🌏πŸŽ₯ Lee Byung-hun refl Two worlds, one screen 🌏πŸŽ₯ Lee Byung-hun reflects on 20 years of film, from South Korea to Hollywood! 

#LeeByungHun #Hollywood #KoreanCinema #Film #NoOtherChoice #NYFF26 #NYFF
Brighter days ahead 🌞 @cix.official share what Brighter days ahead 🌞 @cix.official share what it means to move forward together in their latest comeback. 

πŸ”—: https://theknockturnal.com/cix/

✍️: Emma Salehi

Photo Credits: C9 Entertainment 
-
#CIX #GOChapter1 #GOTogether #TheKnockturnal #KpopInterview #KpopNews #CIXComeback #CIX2025 #KpopFeature #CIXFans
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

Β© Copyright - The Knockturnal | Developed by CI Design + Media

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch