Anthony Anderson continues his partnership with Zyrtec as they create this new initiative with American Forests, called the ReLEAF Project.Β
Zyrtec and American Forests are taking their influence to help foster healthier communities in urban areas. This project will help communities that are commonly neglected and lack tree equity. This partnership allows communities who don’t have enough trees to reap the benefits trees offer, such as shade, purifying our air, preventing soil erosion, cleaning our water, and more. American Forest has created a Tree Equity Score to help combat this issue by determining the measurement of tree coverage in a specific area based on several factors like an existing tree canopy, race, income, and age.Β
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Zyrtec, known for its allergy relief products, will support American Forests, a national nonprofit dedicated to conservation, planting trees, and helping communities. The ReLeaf project will bring both brands together to advance their initiative to create a better and healthier planet for us all. Through this project, Zyrtec will contribute $150K to tree planting in cities lacking tree coverage, such as Phoenix, Detroit, and Washington D.C. This month, Zyrtec and American Forests are hosting a tree planting event at Anderson’s alma mater Howard University. For more information, individuals can visitΒ Zyrtec.comΒ or follow the brand on InstagramΒ @ZyrtecallergyΒ for more details about upcoming tree plantings and the Releaf project.Β
The Knockturnal spoke with Anderson about this partnership and how it will benefit communities. He also talked about being a longtime allergy sufferer and using Zyrtec to provide 24 hours of relief from his allergy symptoms.Β
