This weekend New York City felt slightly normal again as brand activations took place all over town.
Downtown in Little Italy Diesel presented a pop-up store with a great cause. The unforgettable two-day event took place in a socially-distanced parking lot decked out with cool, NYC pride décor.
Attendees included Nico Tortorella (Actor), Bethany C. Meyers (Fitness & Lifestyle Entrepreneur), Alexandra Richards (Model/DJ), Michael Rainey Jr. (Actor) Cordell Broadus (Athlete), Justin Starling (Recording Artist), and more.
In celebration of their Fall 2020 campaign, “Unforgettable Denim,” DIESEL hosted a one-of-a-kind multi-day pop-up event in New York City. The “RIDE or DIE[SEL] for NYC” Pop-Up featured a DIESEL custom-wrapped truck displaying New York City-specific merchandise along with DIESEL denim and a DIESEL Souvenir Stand with exclusively-designed products for sale, as well as shareable photo moments, and support for local NYC businesses through a playful scavenger hunt.
Guests who produced two or more receipts from specifically designated local business received a special DIESEL branded souvenir. Limited-edition DIESEL denim tote bags were given with apparel purchases (while supplies lasted). For additional information, please visit www.diesel.com.