Diesel Hosts Weekend Pop Up for ‘Ride or Die(sel) for NYC’

Michael Rainey Jr.

This weekend New York City felt slightly normal again as brand activations took place all over town.

Downtown in Little Italy Diesel presented a pop-up store with a great cause. The unforgettable two-day event took place in a socially-distanced parking lot decked out with cool, NYC pride décor.

Attendees included Nico Tortorella (Actor), Bethany C. Meyers (Fitness & Lifestyle Entrepreneur), Alexandra Richards (Model/DJ), Michael Rainey Jr. (Actor) Cordell Broadus (Athlete), Justin Starling (Recording Artist), and more.

In celebration of their Fall 2020 campaign, “Unforgettable Denim,” DIESEL hosted a one-of-a-kind multi-day pop-up event in New York City. The “RIDE or DIE[SEL] for NYC” Pop-Up featured a DIESEL custom-wrapped truck displaying New York City-specific merchandise along with DIESEL denim and a DIESEL Souvenir Stand with exclusively-designed products for sale, as well as shareable photo moments, and support for local NYC businesses through a playful scavenger hunt.

Guests who produced two or more receipts from specifically designated local business received a special DIESEL branded souvenir. Limited-edition DIESEL denim tote bags were given with apparel purchases (while supplies lasted). For additional information, please visit www.diesel.com.

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