On February 2, Derek Lam hosted a fabulous party to celebrate his debut fragrance collection, 10 Crosby, at the Angelika Film Center & Cafe. In an effort to “break the rules,” the revered designer commissioned a series of short films to capture the essence of each of his ten fragrances. The shorts do not feature product placement nor are they ad campaigns. Lam wants to engage with his consumers in a unique and inspiring manner.
The project is a Supermarché/Moxie Pictures Production. Henry Joost and Ariel Schulman (the co-directors and co-founders of Supermarché) commented that they were nervous and excited to be screening the films at the legendary Angelika. Inspired by Crosby Street and the fragrance names, all of the stories were filmed in and around Crosby Street.
During the cocktail party, guests like Alana Zimmer, Andrew Zuchero, Ava Raiin, Aya Cash, Celia Rowlson Hall, Frederic Fekkai, Jennifer Kim, Jessica Joffe, Kate Lyn Sheil, Misha Nonoo, Shirin von Wulffen and Sofia Black D’Elia were were able to smell the perfumes for themselves, while snacking on gummy worms, pink cotton candy, nonpareils and truffle popcorn.
The Crosby (made of a Stolichnaya Vodka Martini, hint of Vermouth, with olive and a twist) and The Ginger Lime Gimlet Slushy (made of Ginger Infused vodka, lime juice and simple syrup) were the most popular drinks of the evening. Attendees were also able to snap photos with their friends at the photo booth, while tapping their feet to to Punjabi MC and Jay Z’s “Beware of the Boys” and Azealia Banks’ “212.”
Below are the names of the perfumes/films and their respective fragrance notes:
Director: Benjamin Dickinson (Ghost Robot)
Rain Day – Jennifer Westfeldt, Greta Lee (Nerolia Tunisia and Vetiver Haiti)
https://www.youtube.com/watch?v=D7X2LiGUwM8
2am Kiss – Aya Cash, Eva Tolkin, Kelsey Lu, Greta Lee, Langston Kerman, Josh Safdie, Sam Jacober, Jen Kim (Salty Wood and Crystalized Amber)
https://www.youtube.com/watch?v=Q005NZmClJs
Ellipsis – Langston Kerman, Alia Shawkat (Australian Sandalwood and Jasmine)
https://www.youtube.com/watch?v=lPEwdOoK6Ao
Director: Andrew Zuchero (Greencard Pictures)
Something Wild – Celia Rowlson Hall (Cedarwood and Vanilla Bean Madagascar)
https://www.youtube.com/watch?v=WIAXirhFRgM
Drunk On Youth – Sofia Black-D’Elia, Christopher Trinidade (Crisp Apple and Honeysuckle)
https://www.youtube.com/watch?v=oUvLttlrCn4
Blackout- Jen Kim, Dev Hynes, Lindsay Burdge, Kate Lyn Sheil, Sam Jacober, KevinBarnett (Osmanthus and Chai Tea Essence)
https://www.youtube.com/watch?v=K63g8dUDRHU
Director: Celia Rowlson Hall (M ss ng P eces)
Looking Glass – Celia Rowlson Hall, Jason Kittleberger (Chinese Magnolia and Tonka Bean Madagascar)
https://www.youtube.com/watch?v=6Cdmg66w_C8
Silent St – Paul Lazar, Hailey Gates, Anthony Ramos, Jennifer Westfeldt, Aya Cash (White Musk)
https://www.youtube.com/watch?v=WKgzZijN_yU
Afloat – Xavier, Jason Kittleberger (White Mimosa and Orris)
https://www.youtube.com/watch?v=XG32Un-4SWQ
Director: Albert Moya (The Collective Shift)
HiFi- Hailey Gates, Sofia Black-D’Elia, Kelsey Lu, Ava Raiin, Eva Tolkin, Greta Lee, Christopher Trinidade, Jason Kittleberger (Pink Peony and French Narcisse)
https://www.youtube.com/watch?v=xzBWarmYT8U
Experimenal R&B artist Ava Raiin, who appears in “Hi-Fi,” performed “Right, Left, Right,” which is an original song Dev Hynes produced for the short.
