On July 21st, château CÎROC celebrated the launch of the latest permanent flavor CÎROC Passion in Harlem, New York at the Harlem Parish. From the photo booth, the food and specialty cocktails, there was plenty to enjoy. There were various sections to explore, each curated by their talent partners. All areas included tactical touches related to setting each sense on fire, to help people leave feeling more inspired and charged than how they entered.
- Bryson Tiller: As an artist, Bryson Tiller’s “Sound” is fueled by passion. Sound has the power to change the element of any room, evoke emotions and impact someone’s life forever. It elevates every experience. Bryson brought that element to château CÎROC, walking guests through the power of sound and celebrating his latest single with Mr. Combs “Gotta Move On.”
- Chef Richard Ingraham: “Taste” is a special sense that allows for a discovery of a new world. There’s so much passion in flavor and Chef Richard brought this sense alive through his carefully curated recipes that complemented the aroma and flavors of CÎROC Passion.
- Karabo Poppy: As an illustrator, the passion that drives Karabo Poppy’s art comes from the things she sees all around. At château CÎROC Karabo brought the essence of LOVE and Passion through custom digital artwork that took guests on a journey filled with colors and textures as they discovered “Sight.”
- LaQuan Smith: As a designer, LaQuan Smith is always looking for new ways of inspiration whether it’s through a variety of fabrics, textures and materials. With “Touch” being one of our first senses and one unparalleled in creating a sense of connection, LaQuan showed guests a few of these elements that have inspired his designs and ignited his passion at château CÎROC.
With R&B/Hip Hop tunes filling the space, guests engaged in conversation and enjoyed the flavor of CÎROC Passion with friends and colleagues. Midway through the night, Bryson Tiller was introduced to welcome everyone into the space. With the summer heat and the urge to engage in eventful summer events and activities, the sensation and freshness that comes with CÎROC Passion was certain to present as the perfect ingredient to add to your favorite summer cocktails. CÎROC Passion’s exotic blend of the tropics is supercharged with distinctive flavor notes of pineapple, citrus, mango and hibiscus. It is a taste experience that is lusciously different and elegantly smooth.
Now available nationwide for a suggested retail price of $29.99.
