Diamonds are a girl’s best friend, a timeless adage that Zales and Sabrina Brier are redefining for a new generation.
In honor of its 100th anniversary, Zales joined forces with actress and comedian Sabrina Brier to encourage a culture of celebration, reminding us to celebrate and treat ourselves for any and every reason, big or small.
Known for her infectious energy and captivating online presence, Brier’s warm personality was the perfect match to spread Zales’ message of celebrating life’s little moments. Together, they embarked on a mission to remind us all that every day deserves a touch of sparkle. By surprising unsuspecting New Yorkers in iconic locations like Madison Square Park with unexpected gifts of jewelry, Brier and Zales brought joy and excitement to these people’s everyday lives.
“Through my collaboration with Zales and our campaign in New York City, I was reminded of the importance of making jewelry fun and accessible.”
This campaign is a refreshing departure from traditional jewelry advertisements, capturing the authentic essence of New York City life. Rather than posing models in glamorous settings, Brier surprised these New Yorkers with stunning Zales pieces. This unexpected approach brilliantly mirrored Zales’ brand ethos, jewelry that effortlessly elevates and enhances every moment. When reflecting on this fun afternoon in the Big Apple, Sabrina articulated the heart of this partnership, saying, “The idea of the campaign was just that we can all get a little fancy and have a little fun with jewelry, no matter what we were doing that day.” By showcasing the collection in the midst of the city’s bustling reality, the campaign highlighted how these pieces could transform even the most mundane day into something extraordinary. Brier even expressed her admiration for the collection, sharing that “It has been a really great experience working with Zales. I love how every day and beautiful the pieces of the collection felt.”
This ability to infuse positivity into any situation is a hallmark of Brier’s career. This philosophy has led to a string of successes, including her scene-stealing guest role on Quinta Brunson’s “Abbott Elementary.” Having been a fan of the show as well as Brunson’s, Brier felt an immediate connection to the project when the opportunity arose. This organic alignment mirrored her experience with Zales. The brand’s messaging and commitment to celebrating life’s special moments resonated deeply with her, making the partnership a natural fit. For Brier, who believes in pursuing projects that bring joy and positivity, collaborating with Zales was a perfect opportunity to share that energy with a wider audience.
“Sometimes, when you’re already a fan, and the vibes are already positive, you just follow that good energy. These projects felt like an organic journey. I like to go by energy, for sure.”
This partnership is more than just a campaign; it’s a celebration of individuality and the power of adornment. As Zales embarks on its next 100 years, it’s clear that the brand’s commitment to elevating the every day shines brighter than ever. Zales collaboration with Sabrina Prior is proof that everyday is a reason to celebrate.
To mark a century of adorning lives with brilliance, Zales is transforming 100 into 100 reasons to celebrate! Visit Zales100Reasons.com throughout August for a chance to win a stunning piece of jewelry in their month-long giveaway.
