On February 11th, 2019 Tresemmรฉ NYFW stylist, Odile Gilbert, showed us her take on ย “fresh” natural hair stylingย on a variety of textures for the Carolina Herrera AW’19 fashion show.
For AW’19 Carolina Herrara creative director, Wes Gordon presented a collection of sophisticated yet fun styles. Models strut down the runway with “fresh” hair styled by Tresemmรฉ’s very own NYFW stylist Odile Gilbert.
Whileย backstage, Odile gave me the scoop on the inspiration for the hair styling techniques used. “The key word here is fresh; we’re keeping the hair fresh by working with the natural texture of each model.” Amongst the many models were various textures of hair that presented different takes on what “fresh” hair would be. While some models had naturally straight hair, many had anywhere from wavy to curly/kinky textures.
NEW YORK, N(Photo by Astrid Stawiarz/Getty Images for TRESemme)
“This look is all about enhancing your natural texture and style.” Odile shared whileย using ‘Tresemmรฉ Curl Hydrate Leave-In Curl Cream’ on models curly/kinky hair to accentuateย and define their natural texture. Watching Odile and her team work with such various textured hair exposed the versatility Tresemmรฉ products has to offer.
For straighter texture hair models light heat styling using a flat iron created natural waves. In addition to heat styling ‘Tresemmรฉ Between Washes Volumizing Dry Shampoo’ aided in adding texture and movement to the hair.
(Photo by Astrid Stawiarz/Getty Images for TRESemme)
To see such a variety of natural hair textures at Carolina Herrara AW’19 is major. Tresemmรฉ and Odile brought representation to the NYFW runway. For many, (especially those of us with curls and kinks) to see hair that looks like theirย own presented as beautiful at a major fashion show means visibility and inclusion. While the topic of representation has maneuvered to the forefront of conversations in fashion and beauty in recent years, Tresemmรฉ adds the element of accessibility. Tresemmรฉ ‘Curl Hydrate Leave-In Cream’ as well as the ‘Between Wash Volumizing Dry Shampoo’ retail for $4.99.
Look below for photos from Carolina Herrera AW’19 backstage and runway.
