ASICS opens the doors to its first U.S. flagship store in Manhattan on Fifth Avenue and featured two brands, ASICS and ASICSTIGER.In case you never knew, ASICS stands for ‘Anima Sana In Corpore Sano’, meaning “A Sound Mind in a Sound Body” in Latin, and the brand is consistent with its heritage by continually “Encouraging the pursuit of mental and physical health and well-being.”
Starting December 15th – December 17th, ASICS is offering their consumers in-stores savings, commemorable merchandise as well as, the opportunity to “de-stress” with what they call “Inspirational group movement classes led by NYC’s top fitness experts,” at the 2035 square feet retail space.
The U.S. location has shoes and also apparel for athletes and fitness enthusiasts who can appreciate athletic attire that will assist with performance through the latest in fashion design and technology. “ASICS is proud of its unique approach to the retail experience and our product development that focuses on maintaining a healthy lifestyle as a whole. By combining two of our uniquely different brands, we are offering consumers a wide range of quality performance and lifestyle shoes and apparel for an array of needs – directly addressing the shift in the way people are working out and moving today,” says Gene McCarthy, President, and CEO, ASICS America Corporation. “We are truly excited to see how consumers respond when we bring the essence of our brand and our heritage to the streets of New York City for our biggest presentation of the brand yet.”
Product line-up includes the following; ASICS running, training, tennis and wrestling footwear, apparel and accessories and the ASICSTIGER brand includes apparel, footwear, and accessories
Visit ASICS seven days a week from 10:00 AM – 9:00 PM at 579 Fifth Ave, New York, NY 10017
(Photo Credit: Nicholas Hunt/Getty Images for ASICS).
