On August 19th, The American Society of Composers, Authors and Publishers also known as ASCAP kicked off their annual βOn the Come Upβ showcase series at SOBβs in New York City.
The event featured artists on the rise Maliibu Mitch, IV Jay, Souly Had and NBDY. The event was hosted by Justina Valentine from MTVβs Wild βN Out and kept the energy high through the night.
Souly Had whoβs a recent signee to Island Records opened the show with songs from his recent EP B.L.I.S.S. He performed βOverratedβ and βCrushβ which are two of his more popular tracks off his project. The combination of him rapping and singing was able to keep the crowd engaged and was able to show how talented he is to the people that werenβt familiar with his music. The next artist to perform was NBDY, an Arista Records artist that came out with high energy and instantly was able to gain the crowdβs attention. He fully embraced his inner rock star by singing and showing his passion into his music. He performed βUsed Toβ as well as other songs from his recent R&B EP Admissions. NBDY made sure to let us know that heβs been writing for ASCAP since 2014, and that heβs excited that his musical career is reaching new heights. The next performer who is signed to Atlantic Records was IV Jay. She came out with her guitarist and performed some slower songs that highlighted her great singing voice. Performing an acoustic version of her recent single βCareβ was able to show how well IV Jay can sing live which is a skill in itβs own. The final performer of the night was stylish Bronx native Maliibu Mitch who was able to captivate the audience with her energy and style. She performed some songs like βGwapamoleβ and βCelineβ and had the crowd dancing and rapping the hooks of her songs. She finished out her performance by bringing up two fans to the stage to have a mini twerk contest and perform with her. All four artists were able to perform at a high level and kept the crowd engaged throughout the night.
The βOn the Come Upβ showcase is able to give rising artists a great opportunity to introduce their talents to more people and also gives the audience a chance to get to know these new faces and voices.