André 3000 Benjamin graces the Tretorn Fall Campaign.
Tretorn, the Swedish brand known for its footwear and outerwear, has recently debuted their Fall 2017 global advertising campaign featuring the well-known singer, songwriter, and actor. The company is celebrating the 50th anniversary of the iconic Nylite. Tretorn has partnered with many different creatives, encouraging the artists to use the Nylite as a blank canvas for their expression. André Benjamin serves as the headlining artist in the campaign and graces it with his character and distinctive style.
“Tretorn’s Nylites are a true classic that has been a staple in my shoe rotation since I was a kid,” said Benjamin. “It’s great to celebrate the brand’s heritage for their 50th-anniversary campaign.”
“André 3000 Benjamin is a multi-faceted artist and the embodiment of a true style icon,” said Natasha Fishman, EVP Marketing ABG, owner of the Tretorn brand. “With his personal connection to the brand and an artist known worldwide for a unique form of self-expression, he is the ideal partner for the fall campaign and as the headlining artist in the Nylite50 series.”
Tretorn’s fall collection will be launching a handful of new styles, including some updates to the classic silhouette. To shop the new collection, visit the brand’s online shop here.
